India’s Best Media Buying Agencies

BPN is a full-service media agency and is a part of the IPG Mediabrands Global Network. The mission of the agency is to help clients realize their growth agenda through progressive, data-led content and audience activation. BPN currently has 36 offices in 28 countries, partners with more than 200 clients worldwide and manages over $1 billion in annual billings. IPG Mediabrands, the media buying wing of the fourth largest global holding company, has begun folding its third media network BPN into its second network initiative. BPN will continue as an independent brand within IPG Mediabrands,. The agency currently has offices in New York, Chicago, and Los Angeles and employs between 200 and 500 people.

Carat- Dentsu Aegies Network
Dentsu Aegis Network Ltd. is a multinational media and digital marketing communications company headquartered in London, United Kingdom, and a wholly owned subsidiary of the Japanese advertising and public relations firm Dentsu. Its principal services are communications strategy through digital creative execution, media planning and buying, sports marketing and content creation, brand tracking and marketing analytics. It is organised into ten main divisions: Carat, Dentsu (operations outside Japan), Dentsu media, mcgarrybowen, Merkle, MKTG, Posterscope, Isobar, iProspect and Vizeum. Dentsu Aegis Network manages all the Dentsu inc. owned businesses outside the Japan market, which includes the former Aegis Group businesses that it acquired in 2013. It also includes 360i, Amplifi, Amnet, The StoryLab, Data2Decisions, Mitchell Communications, Cardinal Path and psLIVE. It employs 35,000 people across 145 countries. The Carat business was founded by Gilbert Gross in France in 1966. It was the first media independent agency. With an aim to redefine media, Carat creates better business outcomes for clients through its command of media convergence. Consistently at the top of RECMA’s Global Qualitative Evaluation ranking, Carat serves clients in 150 countries via a network of 10,000 talented staff.

DDB Mudramax
The DDB Mudra Group, a part of the DDB Worldwide Communications Group, is India’s first and largest integrated marketing communications and services network. DDB Worldwide is owned by Omnicom Group Inc, one of the world’s largest advertising holding companies. It was earlier known as Mudra Communications Limited and Mudra India. DDB Mudramax is the subsidiary of Mudra Group. DDB MudraMax, the engagement and experience agency of the DDB Mudra Group, provides multi-specialty expertise to help build brands in the age of convergence. The agency’s outdoor, retail and experiential offerings are backed by an indomitable award track record including bagging ‘The Specialist Agency of the Year’ for three consecutive years 2010, 2011 and 2012 by Campaign Asia Pacific. In 2013, the agency won ‘Best New Business Development Team of the Year – South Asia’, and came second in the ‘Specialist Agency’ category at the same forum. The agency has been christened ‘The Agency of the Year’ at various experiential forums including WOW and has won many an award in the ‘Best Campaign in Asia’ category by the PMAA. The agency has been christened ‘The Agency of the Year’ at various outdoor forums including OAC and Exchange4media awards, among others. DDB MudraMax’s client roster includes Star India, Aditya Birla, HT media Ltd., Amway, BPCL, Aircel, HBO, Reebok, Idea Cellular, South African Tourism, Lafarge India, DLF , Britannia, ITC LTD., Johnson & Johnson, PepsiCo, Ashok Leyland, Gulf Oil, Anchor, Google, Nokia, Puma, L.G. Electronics, GE India, Shell Foundation, Myntra Design.

Havas is a French multinational advertising and public relations company, headquartered in Paris, France. It operates in more than 100 countries and is one of the largest global advertising and communications groups in the world. Havas consists of two main operational divisions:
• Havas Creative Group (including Havas Worldwide, Arnold Worldwide and a range of other agencies)
• Havas Media Group (including Havas Media, Havas Sports & Entertainment and Arena Media)
Havas Media is the leading agency in the world’s fastest growing media group. It operates in 144 countries and has expanded its activity by almost 12% from 2014 to 2015, compared with the average agency growth-rate of around 9%. As with any successful team, Havas Media benefits from the support of more than 20,000 talented individuals worldwide who specialise in digital, data, content, sports, experiential offerings and more. The team at Havas shines as individuals and excel when working together as part of a collaborative force. Their core strengths at Havas Media lie in the ability to unite brands and people through meaningful connections and to drive business success. To achieve this, Havas team redefines the strategic roles of owned, shared, earned and paid media for better results. It’s a method all Havas Media Group companies invest in and something that has been termed as organic marketing by Havas Medias.

Maxus is a global media agency, with services including communications strategy, media planning and buying, digital marketing, search engine marketing (SEM) through search advertising and search engine optimisation (SEO), direct response media, data analytics, and marketing ROI evaluation. In December 2011, Maxus became Campaign magazine’s Global Media Network of the Year. It is part of WPP plc, which employs 150,000 people across the advertising, public relations and market research sectors, and part of GroupM, the media investment management group that serves as the parent company for all of WPP plc’s media agencies: Maxus, Mindshare, MEC, MediaCom and Xaxis. Maxus was officially launched as a global media network in October 2008, although it had previously been known as Maximize during the late 1990s in Asia and had standalone operations in the United States and parts of Europe from 2005. Maxus has headquarters in London, UK and New York City, NY. In 2011, it launched an online community I am Maxus enabling its employees to work together via mobile or desktop platforms.

MEC is the fifth largest media agency network in the world, with domestic and international clients such as Vodafone, Netflix, Paramount Pictures, Marriott, Chanel, GE, Xerox, Colgate-Palmolive, Chevron, Beiersdorf, Tiffany and Michelin. MEC has global billings of over $26.8 billion (2014).The global network is led from regional headquarters in London, New York, Singapore, Dubai and Miami employing more than 5,000 people worldwide. MEC is a founding partner in GroupM, the WPP Group media investment management operation. Its core business is media buying and media planning but as the media landscape has become more complex it has diversified its capabilities which now encompass all forms of digital media (social, mobile, search, programmatic), analytics, insight, content and sponsorship. MEC was launched in January 2002 following WPP’s acquisition of CIA’s parent company, Tempus Group. The global media agency network was formed through the merger of The Media Edge and CIA, bringing together CIA’s 57 offices across 28 countries and The Media Edge’s 103 offices 78 countries to form one global group. In April 2016, MEC launched a new global content division “MEC Wavemaker”, consolidating five disciplines within the WPP media network: content strategy, social, partnerships and experiences, SEO and creative service to deliver new content for clients. MEC Wavemaker was initially launched in 10 markets globally, including the UK; the US; the Netherlands; Mexico; Australia; India; Poland; the Middle East; Singapore and Germany.

Mindshare is a global media agency network with billings in excess of US$34.5 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group. The team believes that in today’s adaptive world everything begins and ends in media. The team’s role in this world is to help clients grow their business and to become their lead business partner and the team achieves this through a culture of original thinking driven by speed, teamwork and provocation. Mindshare has won 696 awards in 2016 which includes 42 Effie Awards from 15 countries, 38 Cannes Lions from 10 countries, 30 Festival of Media Awards from 12 countries and many more.

Motivator is among the top 10 media agencies in India ( RECMA 2015). It works with global and Indian corporates besides new tech enabled start ups. It is one of the fastest growing agencies within GroupM, with over 60 clients across 6 offices. Motivator partners to deliver aligned goals through measurement supported by Global Planning and trading practices and powered by GroupM India. Motivator’s current client base includes Havells, Kalyan Jewellers, Honda Cars, Redington and Ingram, Himalaya Wellness, Ola Cabs, Essilor, Yamaha, LIC,, Bajaj Finserv, Disney Studios and Hike Messenger.

OMD Worldwide is the leading global media communications agency, with more than 10,000 employees across 100 countries serving the world’s highest profile brands. OMD provides a range of services globally including communications strategy, media planning and buying, digital execution, content creation, entertainment marketing, sponsorship and brand analytics. It is recognized for its global footprint, strategic integration and creative innovation. It has been acknowledged as Most Creative Media Agency by The Gunn Report for Media for an unprecedented nine consecutive times; Adweek Global Media Agency of the Year for 2008, 2009, 2011, 2013 and 2014; and 2002, 2005, 2009 and 2011 Media Agency of the Year by Advertising Age.

PHD is known globally as an innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media and was named ‘Media Network of the Year 2015’ by Campaign magazine.
PHD is today one of the world’s fastest growing and most awarded media and communication agency networks with over 4,000 staff working in over 80 offices worldwide for global brands like Volkswagen Group, Unilever, Bentley, GSK, SC Johnson, Elizabeth Arden and Canon. Founded in London in 1990 as the first planning-led media agency, PHD is renowned for being one of the most forward-thinking media agencies, by challenging convention and breaking new ground in communications thinking. Driven by a philosophy of ‘finding a better way’, the agency is built on a culture of thought leadership, innovation and creativity. Over the last two years, PHD has won over 600 awards including 71 Cannes Lions and over 55 Agency of the Year accolades. The founding principles of thought-leadership, creativity and innovation have remained at the heart of the network and today PHD is a global network of 80+ offices still leading the way in the evolution of communications planning around the world. PHD was founded in London in 1990 by David Pattison, Nick Horswell and Jonathan Durden; the ‘P’, the ‘H’ and the ‘D’.

Percept Media is the Media Arm of Percept Limited and comprises of the distinct divisions leaders in their respective field. The divisions are Percept Outdoor, Percept Retail, Percept Rural, Percept Knorigin and Allied Media.
Percept Outdoor offers media space based on innovation riding on technology which ensures planning and monitoring of the media. Percept Retail address marketing at retail platforms viz. best practices trade tool kit, retail communication and sign solutions, display and dispensing solutions, brand shop concepts and execution, retail media development, planning, buying, and feet on street support. Percept Rural focuses on the rural markets which have enormous potential to provide a platform for clients to communicate through innovative media solutions. Percept Knorigin believes in providing solutions which achieve specific client-driven objectives, and generate results which are measurable, achievable, reviewable and time bound. They provide end-to-end digital marketing solutions with post delivery results measurements and also offer their services in specific functions such as back office support to their clients in domestic and International markets. Allied Media focuses on centralized planning and buying process with the capability to ‘execute & activate’ at a localized level. The key focus of Allied Media is to provide clearly audited transactions for the clients to increase transparency and bring in a fair and level playing field in the media business.

R.K. Swamy BBDO Pvt., Ltd. operates as an advertising agency in India. It provides general advertising, media planning and buying, CRM/direct marketing, pharma, human resource, outdoor management, brand consultancy, market research, social marketing, and television programme production and syndication, as well as production of television commercials, audio visuals, films, and radio commercials for automotive and related, construction and related and consumer durable markets. The company was founded in 1973 and is based in Chennai, India. R.K. Swamy BBDO Pvt., Ltd. operates as a subsidiary of BBDO Worldwide, Inc.

Starcom Incl. Mediavest/Spark
Starcom MediaVest Group, Inc. provides media and marketing services for marketers and advertisers in the United States and internationally. The company helps brands to engage the right customer at the right time in the right place with the right message; acts as media and marketing guide for various marketers; provides services in the areas of national broadcast, local broadcast, sports, multi-screen advertising, digital display advertising, digital video, social, mobile, print, out of home advertising, radio, multicultural, paid search, search engine optimization, and analytics; offers story building services; and provides performance marketing services. It also offers services in the areas of investment and activation, experience design and strategy, digital solutions, content creation, research and insights, data and analytics, and multicultural solutions. The company was incorporated in 1999 and is based in Chicago, Illinois. Starcom MediaVest Group, Inc. operates as a subsidiary of MMS USA Holdings, Inc.

Vizeum was formed for the new era of media: A convergent world where consumers and content come together, in real time, on platforms and devices; a global world massively impacted by digital technology which is totally reshaping the environment that brands and people live in. Vizeum embraces every dimension, linking, social, mobile, offline and online, generating emotions and trust, and building powerful connections between brands and people at speed and scale. Vizeum’s clients share one thing in common and that is the desire to challenge the old solutions and working practices of the past. They include some of the world’s most famous brands and operate across many categories but they all believe that the new world demands new solutions. With over 70 offices in 49 countries globally, the Vizeum network leverages the creative power of media to connect brands and consumers to help its clients’ brands grow.

Zenith Incl Optimedia- Publicis Media
Zenith Optimedia Group Limited provides a range of services in communications planning, media execution, strategic resources, evaluation and consulting, and finance and accounting. It offers services in the areas of broadcast, print, outdoor, and cinema, as well as a range of new media and diversified service areas, including digital, direct response, and sponsorship. It also offers sponsorship research, evaluation, and consultancy services to sports federations, brands, and agencies; helps brands to select, evaluate, and optimize their association with events, properties, and TV programs; and publishes and sells guides and forecasts that cover advertising and media for agencies, media owners, analysts, consultants, academics, and governments through its online store. The company was incorporated in 2001 and is based in London, United Kingdom with additional offices in France, Italy, Australia, Germany, Europe, the United States, Latin America, and Asia. Zenith Optimedia Group Limited operates as a subsidiary of Publicis Groupe SA.