India’s Best Media Creative Heads

AGNELLO DIAS CO-Founder & Chief Creative Officer
TAPROOT DENTSU
Agnello Dias is considered to be one of the most influential people in Indian advertising. With a career spanning over 18 years in agencies like Lintas, Leo Burnett and JWT, Agnello Dias today ranks among the top creative names in the country. As creative head of Leo Burnett, he led them to their first Global Agency of the Year honor in 2004. He took over the creative reins of JWT India in 2005. In 2006, the agency was ranked India’s Top Creative Agency according to the Campaign Brief rankings. In 2007, he created history by leading JWT India to their best ever performance at the Cannes International Advertising Festival by an Indian advertising agency. In 2008, a watershed year, he won India’s first ever Grand Prix as well as the integrated Cannes lion, besides winning another two Grand Prix awards at Goafest. He was also elected Creative Director of the year by NDTV and led JWT to the Agency of the Year honor at the Asian Advertising Congress. He is also featured throughout the awards books for The One Show, the Clio Awards and Cannes Lions, D&AD, AdFest, New York Festival, and Media Spikes.

ANU JOSEPH – Chief Creative Officer
CREATIVELAND ASIA
Anu Joseph started out as a trainee copywriter in 1999. Today, Anu leads the creative team at Creativeland Asia as the Chief Creative Officer. In 2007, when Raj founded Creativeland, Anu was a key part of the founding team as creative director. Anu has a vast experience within the industry, having spent the last ten years in Creativeland where he was instrumental in acquiring numerous large corporate accounts and is responsible for the overall functioning of the creative team. Over the years, Anu has worked on brands like Frooti, Audi, Mercedes, Godrej Corporate, Micromax, Hotstar, United Colors of Benetton, Appy Fizz, Hippo, Deutsche Bank, Cinthol, Godrej Expert, Medimix, Kinetic to name a few. His work has been awarded at both International and Indian shows, and he has been on awards juries often.

ASHISH CHAKRAVARTY – National Creative Director
CONTRACT ADVERTISING
Ashish Chakravarty is known for creating some of the biggest brands in the country with over 20 years of experience. As the National Creative Director of Contract, he ensures stellar creativity across all verticals of Contract including Advertising, iContract, Designsutra and Core Consulting. Prior to joining Contract, Ashish was with McCann Worldgroup, Delhi as its Creative Chief. He is known to have grown McCann, Delhi to the 3rd biggest single agency office in South Asia and amongst the top 2 awarded agencies in Delhi. A highly rewarded and recognized creative professional, Ashish’s work has won him several metals across the biggest creative fests across the world including Cannes and D&AD. He is credited with winning more than 200 national and international awards across categories and brands. Ashish is recognized as among the top 10 Creative Directors in India (The Economic Times) and amongst the top 50 Creative Directors in the world, according to a latest global ranking. He has served as jury at Spikes, Adfest, CLIO and Goafest. Chakravarty started his career in advertising in 1993 with an internship at Mudra Delhi, has worked at HTA (now JWT), TBWA Anthem (now TBWA India), Euro RSCG (now Havas Worldwide) and Publicis India.

ASHISH NAIK – Group Creative Director
SCARECROW COMMUNICATIONS
Scarecrow Communications has roped in Ashish Naik as Group Creative Director for its Mumbai Office in October 2017 to strengthen its art department. Prior to this, Naik was a Senior Creative Director at Ogilvy & Mather (Mumbai), where he served his longest stint of 12 years. He has also worked with Contract, FCB ULKA, Everest Advertising and Saatchi & Saatchi. Naik is a classic visual thinker and many of his critically-acclaimed work follows Sir John Hegarty School of advertising. He has a distinguished experience of working on some of the leading brands in India, under the guidance of some of the leaders in the industry at India’s leading creative agencies. Some of his past work has been recognised globally. Naik has over 19 years of experience across brands such as Cadbury, Perfetti Van Melle, Fevicol, Amul Macho, Gujarat Tourism, Hindustan Pencils, Fiat, Castrol, Franklin Templeton, Essar, ICICI Bank, HDFC Bank, Hindustan Times among others. Naik has won a host of international and national awards. His campaign for Sour Marbles, CPPA and Franklin Templeton has won Cannes Lions, One Show, D&AD, London International Awards, Spikes Asia and Abbys.

BOBBY PAWAR – Chief Creative Officer and Managing Director
PUBLICS
Mr. Bobby Pawar serves as Managing Director and Chief Creative Officer and Director of Publicis South Asia at Publicis Worldwide BV and Publicis India Ltd. Mr. Pawar has always worked for big agencies. He was at JWT for just over a year, after spending five years as chief creative officer of DDB Mudra Group. Before that, he was group creative director at Energy BBDO between 2004 and 2007, after returning from three years in the U.S. as a senior partner and creative director at Ogilvy in New York (where he conceived m-life campaign for the AT&T Wireless relaunch, picked to be in MoMA), Energy BBDO and Mudra. Bobby has had the opportunity to work with many creative gurus such as Neil French, Rick Boyko and Mary Orzio.

PIYUSH PANDEY – Executive Chairman and Creative Director – South Asia
OGILVY & MATHER LTD
Piyush Pandey is the Executive Chairman and Creative Director – South Asia Ogilvy & Mather India and has been with Ogilvy since August 1982. Piyush Pandey is one of the most illustrious names in Indian advertising, and his story shows that creativity truly has no boundaries. Piyush may be the man behind many an iconic campaigns in the country, but this maverick began his career far from the glitz and glamour of advertising. A professional cricketer, he also worked as a tea taster for Goodricke Group. However, advertising intrigued him. In 1979, at the age of 24 he quit his job to take up a position at Ogilvy & Mather, Mumbai. He was interviewed by then head, Rangan Kapur, and offered a job—not in the creative team, but as an accounts executive. A move like that might throw many off their path, but Piyush took it in his stride. It took six years for him to make the transition into creative writing, but Piyush persisted. Piyush’s favorite career highlight at Ogilvy was in 2000 when the Abbys named its campaign for Cadbury Dairy Milk “Campaign of the Century” and its TV commercial for Fevikwik “Commercial of the Century.” Piyush is also the man behind the famous ‘Mile Sur Mera Tumhara’ song as well as ads for Luna Moped, Dairy Milk and Asian Paints. In all his humility, he has often said that his iconic lines were captured from conversations and popular culture.

JOSY PAUL – Chairman & Chief Creative Officer
BBDO INDIA
Josy Paul is the Chairman and the Chief Creative Officer at BBDO India. Josy Paul is a man who has always been courageous with words and thoughts. You might think he’s someone wearing one typical hat, quite literally, but essentially he is someone who wears many. The whole idea of trying to be on the risqué edge of creativity within the confines of demand is the toughest but Josy has been able to do that. Taking a different route from conventional advertising, it’s no surprise he’s won more awards at Cannes and Spikes Asia than any other creative in India. So, every time Cannes comes up with its ‘lion’ in a new material – be it iron or glass – we know Josy will be lifting it. In my view, he is a creative Goliath with a heart of David. Josy is among the top ten most influential people in Indian advertising – according to the nationwide survey conducted by the Economic Times in 2012. Josy set up BBDO in India from the backseat of his car in 2008. Along with his colleagues, he believes India needs more ‘acts not ads’. This has led to movement ideas like Gillette’s ‘Women Against Lazy Stubble’ which has won several international awards like Cannes Lions including the Black Lion for ‘creative effectiveness’ – the only one in Asia. Having been part of O&M and Lowe Lintas, Josy formed his own company and has been the mind behind Johnson’s Baby Cream, Pillsbury, Visa Debit card and more. Josy has been on the jury of D&AD, Clio, London International and Spikes Asia and was a speaker at the Cannes Lions International Festival of Creativity 2012. Before BBDO India, Josy was the National Creative Director of JWT. He also co-founded a second agency for Ogilvy in 2000 called ‘rmgdavid’. Josy lives and works by the mantra ‘Think like the navy, deliver like the pirates.’

PRASOON JOSHI – CEO & CCO
MCCANN ERICKSON INDIA
Prasoon Joshi is the CEO & CCO of McCann Worldgroup India, with additional responsibility as Chairman McCann Asia Pacific. Prasoon is widely recognized as one of the most unique voices to make his mark in the complex landscape of conventional advertising and entertainment. An MBA with a Masters degree in Physics, Prasoon wields his pen with great panache. Prasoon has won Cannes Lions and designated as a “Young Global Leader” by the World Economic Forum in Davos and has also won awards as a screenwriter and composer of songs. Under his leadership, vision and craft, McCann India has become a powerhouse that has the pulse of this diverse market of 1.3 billion consumers. McCann India has been rated as the Number 1 creative agency by The Gunn Report for three consecutive years. Prasoon’s campaign for HappyDent gum, “The HappyDent Palace,” was ranked as one of the “Top 20 Campaigns of the 21st Century” by The Gunn Report. He created defining work for mainstream brands such as Reckitt Benckiser, Coca Cola, MasterCard, J&J, Perfetti, Nestlé, GM, MetLife, Pears and Star TV; regional and national campaigns for NDTV, Dabur and Britannia; and socially relevant campaigns for causes that included malnutrition, polio eradication, women’s empowerment and the Clean India Mission. All of this work has won accolades and found deep, powerful consumer connections. Prasoon has served as Titanium and Integrated Jury President at the Cannes Lions Festival of Creativity and has chaired or served on juries for national and international awards shows that include The One Show, D&AD, The Clios, Spikes Asia and, Adfest. He edited The Gunn Report in 2013 and serves on the board of the One Club. In addition to his legacy in advertising, Prasoon is an award-winning writer who has twice been honored with the prestigious National Award by the President of India. Prasoon has authored four books — his first at the age of 17 — and is working on his fifth. Prasoon is deeply respected for his contribution to popular culture and in framing public consciousness in India through his work and content creation across advertising, poetry, songwriting and cinema. In recognition of all these varied contributions, Prasoon was honored with The Padma Award by the Indian Government, one of the highest civilian honors in the country.

RAHUL JAUHARI– Chief Creative Officer
REDIFFUSION DYR
Rahul Jauhari, in his 18 years of stint in the industry is behind visible brand work across leading agencies like Mccann Erickson, Lintas, Everest and Rediffusion Y&R. His brand experience spans Airtel, Tata Motors, Volvo, General Motors, Hindustan Times, Onida, Gillette, India Today, Business World, Cosmopolitan, Virgin Atlantic, Sab TV, Dabur, Canon, Maxx Mobile, Parle, CNN IBN, Kotak, Aditya Birla Retail, to name a few. Rahul was a member of the Radio Jury at the Cannes Lions International Festival of Creativity. From winning Gold at Cannes to Goafest, Rahul’s work has won a host of metal across award shows. Rahul led the creative work on Airtel, the agency’s biggest account. His work on brands like Tata ACE (ChhotaaHaathi) and Tata Magic (Har Safar Main KahaaniHai) ran successfully for years. Rahul and his team have helped build SAB TV from scratch to a powerful brand in the Indian GEC space. ‘AsliMazaa Sab KeSaathAataahai’ a line coined by Rahul, is a campaign that has stood the test of time. Under his watch, Everest had rolled out significant work for Parle. From a most unusual set of 5 second TVCs for Parle G titled ‘PehleWaliBaat’, to visible campaigns for Londonderry, Parle Marie and recently launched Parle Simply Good. In 2008, Rahul took on the challenge of reinventing the erstwhile SSC&B Lintas – leading key business wins like Volvo, DaburVatika, DSP Blackrock Mutual Funds, Beverage Partners Worldwide, Maxx Mobile, Sab TV for the agency, which was rechristened Pickle Lintas. Rahul began his career with McCann Erickson and was with the agency for 4 years.

RAHUL MATHEW – National Creative Director
DDB MUDRA COMMUNICATION LTD
Rahul Mathew – a creative stalwart with close to two decades of experience has built many renowned brands and has won multiple awards along the way. A new age creative thinker to the very core, he is equally adept at traditional, non-traditional and digital media. Rahul joined DDB Mudra West in 2014 as the Creative Head. Since then, he has worked closely with Sonal Dabral and Rajiv Sabnis, Managing Partner, DDB Mudra West to innovate the agency’s product consistently and to create celebrated work for agency’s diverse client roster including brands like Big Bazaar, Century Ply, Godrej, Lipton, Johnson and Johnson, Volkswagen and Symphony to name a few. During his earlier stints with other leading national and international agencies, Rahul added prestigious brands like Airtel, Cathay Pacific, Coca Cola, Colgate, Parachute and Tata Motors to his portfolio. He is an appreciated writer and has a known track record of guiding his teams to achieve creative and business objectives.

RAHUL SARKAR – COO and Chief Creative Officer
GOLDMINE
Rahul Sarkar is the COO and CCO at Goldmine advertising. Rahul Sarkar has nurtured several brands over a period of two decades and was always been blessed with big brands. His career path started with Trikaya (Grey), moved on to Mudra and later Equus Red Cell. When he took the much deliberated decision of joining Goldmine after spending 15 years at Equus Red Cell he knew that what he had to do and deliver. He joined Goldmine in 2011 and since then has looked at beefing the teams and has worked on a strategy to bring the agency in the forefront. Mr. Sarkar is a brand specialist by wit and an artist by heart. Sarkar feels the organization should be driven by people. People who are young, talented and have the fire in their belly are the assets of any strong company.

RAJDEEPAK DAS – Chief Creative Officer
LEO BRUNETT INDIA
RajDeepak Das is the Chief Creative Officer of Leo Burnett India. Based in Mumbai, he heads the operations across the agency’s India offices including Mumbai, New Delhi, Bengaluru and Chennai, as well as overseas offices in the region. A product of MICA, Das began his advertising career with Enterprise Nexus followed by stints at Grey and Contract Advertising. Raj, who is ranked among the top 10 most-awarded executive creative directors in the Asia-Pacific region, has earned more than 150 awards from Cannes to the One Show to Spikes Asia and beyond for work on brands like Visa, Pepsi, Pizza Hut,Tesco and FedEx (among others). Some of the brands he has worked closely on are Gillette, Mars Food, FedEx, BMW Mini, Cadbury’s, Blackberry, GM, J&J, HomePro and Titan. He has had a long run at BBDO across offices in Asia. In 2009 he moved to India, as the country’s youngest executive creative director to start BBDO in Mumbai. Under his leadership, in the first three years itself, BBDO Mumbai, from working out of coffee shops, became one of the top 10 most creative agencies in the region. Before coming to Mumbai, Raj worked for four years in Bangkok under the leadership of Suthisak Sucharittanonta. Despite having to communicate with sign language, he started a new genre of advertising, which won honors across the world. He was an integral part of the regional team and worked closely with the best creative brains across continents. Raj has an exuberant amount of global experience, creativity and best-in-class leadership.

ROBBY MATHEW – Chief Creative Officer
FCB INTERFACE
Robby is an engineering college dropout with a degree in marketing. He started his career with Bayer India as a marketing man. Thereafter the urge of looking at things differently and getting opportunities of thinking out of the box led him into embarking on a career in copy writing. Robby has had successful stints with Lowe, Rediffusion Y&R and O&M. He has been with this agency since the last 20 years. He oversees all the creative work in the agency across mainline and digital. He has worked with some of the biggest clients in the country including Bajaj Auto, Siemens, Vim, Domex, Taj Hotels, Holiday Inn, Colgate, Jet Airways, British Airways, Kamasutra Condoms, UNICEF, Cadbury Oreo, Nivea, Blue Star air conditioners, Mahindra & Mahindra and ConAgra Foods among others. Robby has won numerous awards at the Indian advertising award shows.

ROHIT MALKANI – Executive Creative Director (National)
LAW & KENNETH SAATCHI & SAATCHI
Rohit Malkani is executive creative director (National) at Law & Kenneth Saatchi & Saatchi. He joined from Minority Brand Creation and Management where he was chief creative officer. Malkani has over 22 years of experience across agencies such as Rediffusion DY&R, JWT, Grey Worldwide, Planetasia.com, Publicis Ambience Advertising, Bates 141, Publicis Singapore & Minority Brand Creation and Management. He has worked on brands such as Kingfisher, Van Heusen, Unilever, Sony Music, P&G, Reliance Telecom, Killer Jeans, Parle, Virgin Mobile, ICICI Bank, Citibank, Legrand, and Siemens.

ROONDEEP GOGOI – Sr. Creative Director
CRAYONS ADVERTISING AND MARKETING
Rondeep Gogoi has moved from Mudra to Crayons Advertising and Marketing, Delhi as creative director. He was earlier with JWT Delhi, in the same role. Gogoi started out in advertising in 1999 as a copy trainee at Ogilvy, Delhi. After a two-year stint at Ogilvy, he moved to Leo Burnett, Delhi as Senior Copywriter in what turned out to be a five-year stint. In 2006, he moved to JWT, Delhi as creative director. He was the Clio Future Gold Finalist, and won the Delhi Ad Club’s ‘Copywriter of the Year’ award in 2005. He has also won awards from AAAI and Luerzer’s Archive for the Bajaj Eliminator Campaign, and for the Chanakya Cinema Campaign. Over the course of his career, he has worked with brands such as Amex, Essar Cellphone, McDonald’s, Benetton, Incredible India, Coca-Cola Retail, National Geographic Channel, History Channel, Commonwealth Games Delhi 2010, and Hero Honda.

SANDIPAN BHATTACHARYYA – Chief Creative Officer
GREY GROUP INDIA
Sandipan Bhattacharyya is the CCO at Grey Group India. Sandipan oversees Mumbai, Gurgaon (New Delhi-NCR) and Bengaluru offices across all platforms, including advertising, digital and below-the-line. Sandipan’s been making brands famous and getting clients promoted for over 16 years now. Prior to GREY, he was at BBDO, where he was part of the management team that set up the agency in India and built a terrific creative reputation for it in just 8 years. He passionately believes in cultural osmosis. But fervently hates pretentious jargon, so calls it a collision of advertising and popular culture instead. His spectrum of work on global clients like PepsiCo, GE, Hewlett-Packard, Wrigley’s and P&G Gillette, shows signs of free styling. His campaigns for 7UP, Quaker, Aviva, Plan and iCongo have consistently won at Cannes Lions, Spikes Asia, Adfest, EFFIES, AMEs and other regional award shows. His campaign for Wrigley’s Orbit White is featured in the Shots compilation of best Indian TV ads. He believes that creating ads is passé, what’s relevant today is creating conversations, and his recent short-form documentary for iCONGO – questioning the ethics of opportunistic advertising – is a well-debated case in point. Sandipan is sufficiently amused at how people refer to themselves in the third person, while writing a self-congratulatory profile.

SENTHIL KUMAR – CCO
J. WALTER THOMPSON INDIA
Senthil’s work has been celebrated in India and recognised globally for the ability to amplify deep local insights into simple ideas that solve complicated marketing challenges. His understanding of the new age media won him India’s first Cyber Lions and Branded Content Lions at the Cannes International Festival in 2009. His ideas have helped build several brands in India including: Levi’s, Nike, Google, Ford, Pepsi, Kingfisher, The Times Of India, ING Bank, Murugappa Group, Sri Lanka Tourism, The Diamond Trading Corporation, Smirnoff, Ti Cycles, Sulekha.com, UniverCell, Lifestyle Retail and a host of Unilever brands for India and the Asia Pacific regional markets. Senthil can be spotted in several Creative Books under the classifications of Writer, Creative Director, Designer, Photographer and Film Maker. His award portfolio includes over 100 national and international creative awards, including India’s first Cannes Grand Prix Runner Up and Campaign Gold Lion on Levi’s Slim Jeans, India’s first Young Guns Silver Bullet, D&AD Book selections, CLIO Statues, Asia Pacific Adfest Awards, New York Festival World Medals in Film & Radio and a Gold World Medal for Marketing Effectiveness, Abby Golds and AAAI Golds. Kumar has worked in all the offices of JWT in India as a writer and Creative Director on Levi’s, Dockers, Spice Telecom, Kingfisher and UB Export at JWT Bangalore; on DTC, Smirnoff, HP Turbojet, Sri Lanka Tourism and Unilever Detergents at JWT Mumbai; and on special projects for Pepsi at JWT Delhi. Prior to JWT, Senthil has had stints with Trikaya Grey Advertising in Bangalore and Colombo, and Akshar Advertising in Bangalore.

SHRIRAM IYER NATIONAL – Creative Director
MULLEN LOWE LINTAS GROUP
Shriram Iyer is National Creative Director at Mullen Lintas and is a core member of the founding team. He is a commerce graduate and began his career as a copy writer at Lowe Lintas in 1998. Since then he has played various roles in the creative team at Lowe Lintas’ Mumbai and Delhi offices. As ECD and Creative Head for the Delhi offices of Lowe Lintas, Shriram was instrumental in the success of clients such as Google, Micromax, OLX, Hero Motors, Havells and Maruti Suzuki among others. His work on Havells appliances (#RespectForWomen) is among the most awarded campaigns from India at marketing effectiveness award shows. Some of Shriram’s recent campaigns include #SellPhone, ‘no chipkoing’ and ‘Let what you love LIVE’ for OLX; Hawa Badlegi for Havells Fans; and Micromax Canvas and Sliver, both featuring Hollywood star – Hugh Jackman.

SUMANTO CHATTOPADHYAY – Chairman and CCO
SOHO SQUARE
Effective 1st August 2017, Sumanto Chattopadhyay has taken on the role of chairman and CCO, Soho Square, shaping its culture and reputation, and leading it through its next phase of growth in India. Part of Ogilvy since 1993, Sumanto has helped build brands like Dove, Pond’s and Star Plus, successfully relaunched UTI Bank as Axis Bank and helped launch brands like Pro Kabaddi, Maharashtra Tourism and The Economist in India. This, while also contributing to the growth of the Mumbai, Kolkata and Colombo offices of Ogilvy. Sumanto has won international and national advertising awards year after year at Cannes, the Clios, the One Show, the London Festival, the Abbies and Kyoorius. In 2017, his campaigns for Star Plus swept the Kyoorius Awards. In 2016, he won AME awards for his Diu Tourism campaign. In 2015, he won a Cannes Health Lion for the filaria eradication campaign he developed for the Government of India. In 2014, his Twitter-based initiative CleftToSmile for Operation Smile India won a Gold and Silver at Cannes and picked up the highest award at Kyoorius. In 2012, his work on iFOLD was recognised at Cannes. And in 2010, his campaign for The Economist won a Cannes Lion and other international awards. While his work is consistently recognised, Sumanto has also received many personal accolades. In the course of his career, he has been named Creative Professional of the Year at the Asian Brand Congress, and been ranked amongst the top 10 advertising creative professionals in Asia by Media Magazine and by Campaign Brief Asia. Sumanto has an MBA from McGill University, Canada, and an MS in Applied Mathematics from Clemson University, South Carolina, USA.

SWATI BHATTACHARYA – Chief Creative Officer
FCB ULKA
Swati Bhattacharya, a young woman driven by hunger and excitement, she made her mark very quickly and today she is the Chief Creative Officer at FCB Ulka Advertising. Swati has spent 22 years at JWT. In 2011 she was appointed as the National Creative Director, JWT India. In 2015, Swati set up Dentsu Mama Lab as Principal Partner. She prefers not to define herself through her designation but achievements. Swati is a humanist. Her work always finds that magical connection between human and brand truths. Horlicks, Maggi sauces and noodles, Close up, Airtel, Kit Kat, 7Up, Pepsi, Pizza Hut, UNICEF, Sunrise and Slice have all seen the Swati magic at work. Her human stories have won her India’s highest award in cinema, the Dadasaheb Phalke Award, in 2014 for best screenplay. Her short film ‘Double Shift’ featured in the Toronto, Vancouver, Kolkata and Mumbai International short film festivals and went on to win in the best short film, best soundtrack and best cinematography categories. Swati is impassioned by talent and believes in the development of it, by building a culture that invests in bringing out the true potential in people. For her, ‘being good’ is not enough. Being brave and real is her philosophy, at work and away from it.