“The advent of digital media is revolutionising creativity”

William Timothy Love, Vice-Chairman of the Omnicom Group, feels that it’s a wonderful time to be in the business of advertising and reap profits

CSR – TOKENISM, PR, drama… OR GAME CHANGER?

4Ps B&M examines the real potency that powers these three noble alphabets and arrives at some rather interesting conclusions

International Curry

Some international campaigns succeed in creating momentously historic landmarks in the global advertising playfield. 4Ps B&M brings to you a review of one such...

They came, we saw and everybody reviewed!

An ad is a product of painstaking craftsmanship. Various elements, ranging from positioning of the product, clarity of the idea behind the product to...

The Idiot Box

There are ads, and then there are those 10 that have personified the concept of how branding can be made to work for the...

Gone in 20 seconds… twice. and why it’s bad news for...

the recent tvc campaign from travel portal expedia fails to impress customers and trouble competitors. on both creativity and impact, the ads score low

It’s no badi badi batein! if sab kuch bikta hai, so...

Supercharged by the rise of the online buyer, OLX has invested much into TVCs in the past two years. besides lightening moods, its ads...

International Curry

Some international campaigns succeed in creating momentously historic landmarks in the global advertising playfield. 4Ps B&M brings to you a review of one such...

They came, we saw and everybody reviewed!

An ad is a product of painstaking craftsmanship. Various elements, ranging from positioning of the product, clarity of the idea behind the product to...

The Idiot Box

There are ads, and then there are those 10 that have personified the concept of how branding can be made to work for the...

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