THE “MUMBAI MONOPOLY” HAS MARGINALISED ALL OTHER AD CENTRES.TRUE OR FALSE?
4Ps Business & Marketing attempts a close-up of this hand grenade, with its mouth, tantalizingly open!
Marketers, meet the Zombies. Zombies, meet the marketers. Now get along.
Dead and dying brands have an advantage. They come with an imaginable level of appeal. Most of these brands are better alive and walking....
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A CULT ENTREPRENEUR SOLVING A SOCIAL DILEMMA
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