Saturday, March 2, 2024

“Our positioning is of an outdoor adventure brand”

From making shoes to apparel and adventure gear, woodland has carved a unique identity in the minds of consumers as a tough and functional...

Shifting Your Focus To Match Customer Needs

It is critical for organisations to adopt a scientific approach to understanding how they can meet customer needs, and to firmly ingrain a customer-focused...

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Inventing ‘Backvertising’

While advertisers are reaching out to the consumers to...

The Power of...

This is the time for Indian brands to step...