“The advent of digital media is revolutionising creativity”
William Timothy Love, Vice-Chairman of the Omnicom Group, feels that it’s a wonderful time to be in the business of advertising and reap profits
The Idiot Box
There are ads, and then there are those 10 that have personified the concept of how branding can be made to work for the...
Do Whacky Named Ad-Shops Score Over Others?
4Ps B&M investigates the growing list of OMG, new-age agency names that could prompt the conservative, old school types, to reach for their smelling...
“Humour in the message helps consumers connect to Fevicol”
Coming up with innovative and humorous ad campaigns year after year is not an easy job. But ogilvy & Mather has been doing just...
International Curry
Some international campaigns succeed in creating momentously historic landmarks in the global advertising playfield. 4Ps B&M brings to you a review of one such...
They came, we saw and everybody reviewed!
An ad is a product of painstaking craftsmanship. Various elements, ranging from positioning of the product, clarity of the idea behind the product to...
They came, we saw and everybody reviewed!
An ad is a product of painstaking craftsmanship. Various elements, ranging from positioning of the product, clarity of the idea behind the product to...
They came, We saw and Everybody Reviewed!
An ad is a product of painstaking craftsmanship. Various elements, ranging from positioning of the product, clarity of the idea behind the product to...
THE TOP TV COMMERCIALS FOR THE FORTNIGHT
The Idiot Box
There are ads, and then there are those 10 that have personified the concept of how branding can be made to work...
Daily Indian Stories
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While advertisers are reaching out to the consumers to...
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This is the time for Indian brands to step...
