CSR – TOKENISM, PR, drama… OR GAME CHANGER?
4Ps B&M examines the real potency that powers these three noble alphabets and arrives at some rather interesting conclusions
“We will offer more specialised fevicol variants”
Fevicol is now part of the public consciousness but is not sitting on its laurels. The brand is ready for the future and will...
Do Whacky Named Ad-Shops Score Over Others?
4Ps B&M investigates the growing list of OMG, new-age agency names that could prompt the conservative, old school types, to reach for their smelling...
The Idiot Box
There are ads, and then there are those 10 that have personified the concept of how branding can be made to work for the...
THE TOP TV COMMERCIALS FOR THE FORTNIGHT
The Idiot Box
There are ads, and then there are those 10 that have personified the concept of how branding can be made to work...
They came, we saw and everybody reviewed!
An ad is a product of painstaking craftsmanship. Various elements, ranging from positioning of the product, clarity of the idea behind the product to...
It’s no badi badi batein! if sab kuch bikta hai, so...
Supercharged by the rise of the online buyer, OLX has invested much into TVCs in the past two years. besides lightening moods, its ads...
They came, we saw and everybody reviewed!
An ad is a product of painstaking craftsmanship. Various elements, ranging from positioning of the product, clarity of the idea behind the product to...
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