Inventing ‘Backvertising’
While advertisers are reaching out to the consumers to woo them, most of them have very little knowledge about what the consumer wants
Socialistic Bottomlines
Lessons from the private sector on providing world-class services
Returning a nation to its country
Debal Mitra on nationalism and the unworthy parameters it is defined in
They Don’t. But why Not?
Why do not under privileged micro entrepreneurs bolt with the loan?
How Not To Join The Army Of Worker Ants
India is churning out legions of students wishing higher paying jobs and
salaries, while the need of the hour are entrepreneurs ... and loads of...
Demonetization Done; Taxes Next
PM Modi should now focus on rationalising taxes as his next step
The Power of Indian Brands
This is the time for Indian brands to step out and reach out to the global world
A ‘Before’ Before An ‘After’
Know the current state of cleanliness before a Swachhta Abhiyan
A House Divided
Under the guise of normalcy, BJP remains a Party marred with factionalism and squabbling































