Tag: Branding
“Quality and Customer Service Form The Core of Our Brand”
Jaichandra Subramaniam, Founder Desically Ethnic shares his ideas on how to make a brand stand out from the clutter and build a loyal customer...
“Jo dikhta hai woh bikta hai” Will Not Work Any More
Mr. Harshavardhan Gupta, Head Digital & Media, Bikaji Foods, speaks to 4P’s B&M about his views on brands and brand building.
Reaping Rewards of Repositioning
Companies are increasingly opting for Repositioning as it allows them to move a product to a different place in the minds of consumers
TRICKLE-DOWN EFFECT
Sajith Ansar (FOUNDER & CEO, Spice Holding) says meaty packages and tempting perks are not enough to attract good talent
