Tag: Market
Why do brands fail?
It is said that brands are not created in the boardroom, but in the mind of customers. a look at the life journey of...
Reaping Rewards of Repositioning
Companies are increasingly opting for Repositioning as it allows them to move a product to a different place in the minds of consumers
Leading With Passion And Knowledge
Lalit Agarwal (CMD, V-Mart Retail PVT. LTD.) on how learning, passion and humility help in constructing one’s path for growth
It is all about talent
Vijay Anand (Vice-President, India Development Center, Intuit India) reveals the seven secrets to attract and retain the right talent
Quality speak
Deepak Gupta (MD, Josh Mobile) believes that service and quality have the biggest appeal to the customer who is the best judge
Hitting the Horizon
Praveen Kumar Nedungadi (MD& COO, Incredible India Projects Pvt. Ltd.) on how the potential in the realty market allured him to start his own...
The Match Maker
Murugavel Janakiraman (Founder and CEO, Matrimony.com pvt. ltd.) on how he made online match making possible
The inside-out approach
Dr. Raj Kumar (Strategic HR Advisor, Granules India) says Organisations must be clear on their objectives and should consider the internal factors before building...
Employer Branding: the pull factor
strong Employer Brand makes it easier to attract and retain the right people, as recruitment is not just a function but also marketing...