Monday, November 28, 2022

The Idiot Box

There are ads, and then there are those 10 that have personified the concept of how branding can be made to work for the...

Gone in 20 seconds… twice. and why it’s bad news for...

the recent tvc campaign from travel portal expedia fails to impress customers and trouble competitors. on both creativity and impact, the ads score low

It’s no badi badi batein! if sab kuch bikta hai, so...

Supercharged by the rise of the online buyer, OLX has invested much into TVCs in the past two years. besides lightening moods, its ads...

International Curry

Some international campaigns succeed in creating momentously historic landmarks in the global advertising playfield. 4Ps B&M brings to you a review of one such...

They came, we saw and everybody reviewed!

An ad is a product of painstaking craftsmanship. Various elements, ranging from positioning of the product, clarity of the idea behind the product to...

The Idiot Box

There are ads, and then there are those 10 that have personified the concept of how branding can be made to work for the...

CAN ADVERTISING REALLY PROMOTE GENDER SENSITISATION?

The Indian Chapter of the International Advertising Association (IAA) has recently launched a gender sensitisation initiative to fundamentally change the societal attitude towards women....

What next? an insurance policy for our ancestors dead & gone?

Max Bupa is not making profits. but its innovations indicate a method in its madness. 1 policy, 5 generations – that’s innovation. a new...

International Curry

Some international campaigns succeed in creating momentously historic landmarks in the global advertising playfield. 4Ps B&M brings to you a review of one such...

They came, we saw and everybody reviewed!

An ad is a product of painstaking craftsmanship. Various elements, ranging from positioning of the product, clarity of the idea behind the product to...

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“Failure should never...

Achal Bakeri, Chairman and Managing Director Symphony Limited, the...

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F?@K Knows Why Our Education System tells everyone that...

Inventing ‘Backvertising’

While advertisers are reaching out to the consumers to...

The Power of...

This is the time for Indian brands to step...