RAJITA CHAUDHURI

Authenticity is the standout consumer value in 2017. What does 2017 have in store for us as marketers? According to the research reports released by Euromonitor International the one...

The times are changing and so is the customer. The culprits are technology and the Internet. Thanks to them, things are changing at breakneck speed for marketers as the...

LIVING LIFE WITH NO STRINGS ATTACHED The new set of consumers is going to be very different from the old set that we as marketers have been used to; and...

Narendra Modi is the new star of the political world, whose charisma refuses to fade. He has given hope to not just his nation but the world too. His...

More than forty years ago, Peter Drucker had said, "The aim of marketing is to know and understand the customer so well that the product or service fits him...

In June 2014, Google launched a new version of Android named Android One that would help smartphone makers to make very cheap smartphones. This latest software platform will be...

Michael Jackson returned to the stage last month in May to dance to the beats of the song “Slave to the rhythm” from the recently released ‘XSCAPE’ album. A...

The world is moving at a very fast pace and everybody is working hard to get ahead in as short a time as possible. As a result, people are...

Jeff Bezos has done it. Zappos has been doing it for a long time now, and soon, many more companies would follow suit. The new trend catching up is...

Amazon is today the one of the largest retailers of the world. Most of us have bought or at least browsed through the zillion things the site sells. Most...