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Brand Books
Brand Books
FROM EVOLUTION TO REVOLUTION 2010-2011<br><br>India being one of the fastest growing markets in the world is poised to be one of the most vibrant battlefields for the Brands. With the ever increasing spends on branding and investments in developing brand equity, a need for a knowledge property focused on researching, analyzing and effectively presenting brand performance and brand valuation has emerged naturally.With this firm belief and having discussed this ideology with the top management representatives of the leading brands of India, the Knowledge Management wing of Planman initiated the maiden project.
INDIA'S MOST IMPACTFUL BRANDS 2011<br><br>Star Brands is the pioneering project in India on the Most Impactful and strong Brands across all industries and sub-industries. The project is a research-oriented summation across industries chosen by the Indian Consumers. Star Brands is now an annual property based on research with the consumers to select the strongest brands that created the most impact in the year. It generates greatest trust and faith of consumers and increases shareholder values.
COMPANIES THAT ARE SHAPING INDIA'S FUTURE 2011<br><br>After the grand success of PowerBrands, Planman Marcom created another brand property viz. Indian Power Brands– “The Global Superpower” Edition, that featured only Indian Born companies that have potency to be Global Superpowers. The Brand book not only saluted the Indian Corporate houses, but also felicitated those business leaders, who have put India on the Global foot print.
LORDS OF THE LAND 2011-2012<br><br>India's first-ever Real Estate Bible, the book confers the title of Star Realty to the top 50 real estate brands in the country. These 50 companies were selected based on a survey conducted across 10 cities in the country that included thousands of respondents by the Indian Council for Market Research (ICMR).
INNOVATE TO INSPIRE 2012<br><br>Having conceptualized & created world class Brand properties like PowerBrands, Indian PowerBrands, Star Brands & Star Realty; Planman Marcom continued the Power Brands series with the launch of its 2nd Edition.
SIGNATURE SERIES 2012-2013<br><br>PowerBrand Rising Stars 2012 recognises the brands on the rise, that have etched a strong early impression, and encourages them to ‘elevate’ and capture the imagination of a resurgent India. Be sure that it'll be a proud embellishment in the world of branding!”PowerBrands Rising Stars 2012-2013 is a revolutionary tale of success stories of the brands, who will be empowering our today for tomorrow. This coffee-table Endeavour will act as a strategic tool to reinforce the supremacy, legacy, sustainability and credibility of the chosen few Indian brands.
Power Brands 2017 - London International Forum For Equality
Power Brands 2017 - Bollywood's 70 Iconic Power Brands