Tag: Advertising – Big Idea
AFTER BOLLY STARS, NOW BOLLY-JINGLES WOO CONSUMERS!
Monojit Lahiri wonders who is exploiting whom in the high-stakes game of winning customers & selling brands – Adbiz or Tinsel town?
HOW INDIAN IS INDIAN ADVERTISING?
As pride, identity and profiling increasingly come into play at the global level, questions will follow: Have we been able to define where Indian...
