Tag: Advertising
“Nothing gives me greater joy than to see a sparkling piece...
He heads two of India’s leading advertising agencies.He has won 2 Cannes Lions this year. B&E catches up with Dhunji S. Wadia President at...
Do Whacky Named Ad-Shops Score Over Others?
4Ps B&M investigates the growing list of OMG, new-age agency names that could prompt the conservative, old school types, to reach for their smelling...
“The advent of digital media is revolutionising creativity”
William Timothy Love, Vice-Chairman of the Omnicom Group, feels that it’s a wonderful time to be in the business of advertising and reap profits
“The advent of digital media is revolutionising creativity”
William Timothy Love, Vice-Chairman of the Omnicom Group, feels that it’s a wonderful time to be in the business of advertising and reap profits
CAN ADVERTISING REALLY PROMOTE GENDER SENSITISATION?
The Indian Chapter of the International Advertising Association (IAA) has recently launched a gender sensitisation initiative to fundamentally change the societal attitude towards women....
Marketing and Employer Branding
Relation between marketing and employer brand is symbiotic – each feeds off the other, to create a holistic brand ecosystem, says Yateesh Srivastava (CMO...
