Tag: B School
HOW CONNECTION AND RAPPORT SHAPE CONSUMER EVALUATIONS
WHY IT FEELS DIFFERENT TO SHARE A CONSUMPTION EXPERIENCE WITH ANOTHER PERSON THAN TO CONSUME ALONE
Making America an industrial powerhouse. Again!
President Obama’s funding of the National Network of Manufacturing Innovation is a needed step to get the country building again, writes HBS Professor Gary...
Making America an industrial powerhouse. Again!
President Obama’s funding of the National Network of Manufacturing Innovation is a needed step to get the country building again, writes HBS Professor Gary...
Do Friends Influence Purchases In A Social Network?
HBS Professor Sunil Gupta, with Profs. Iyengar (Wharton School) and Han (Sung Kyun Kwan University, Korea) write on their research that reveals whether peers...
Desire Dilemmas
A new method to capture people’s desires reveals surprising results – and strategies to resist everyday temptations!
Productivity Unveiled – Learning By Doing
A look inside an auto plant reveals how learning by practically doing leads to higher productivity
