Tag: company
Employer Branding: the pull factor
strong Employer Brand makes it easier to attract and retain the right people, as recruitment is not just a function but also marketing...
A flying start & way to go
G. P. Gupta (Executive Chairman, Ajnara Group) and Ashok Gupta (Managing Director, Ajnara Group) talk on how they have proven their mettle in the...
Marketing and Employer Branding
Relation between marketing and employer brand is symbiotic – each feeds off the other, to create a holistic brand ecosystem, says Yateesh Srivastava (CMO...
