Tag: consumers
Spend cash on the medium that counts. here’s an example.
It’s is a simple case of choosing the ‘right’ channel to connect with online buyers. Did others before fashionandyou.com get it wrong there?
Reaping Rewards of Repositioning
Companies are increasingly opting for Repositioning as it allows them to move a product to a different place in the minds of consumers
Reaping Rewards of Repositioning
Companies are increasingly opting for Repositioning as it allows them to move a product to a different place in the minds of consumers
The Early Innovator
Vikram Somani (Chairman and Managing Director, CERA Sanitaryware Ltd.) gives insights into the importance of standing abreast of innovation
Stay, perform and recommend
Jody Ordioni (President, BRANDEMiX) believes employer branding can create a transparent recruiting model for companies
Employer Branding:The Coming of Age
Employer Branding is an unwritten pact between the organisation and its people, yet it can script history in this war for talent and era...
