Tag: Cornell University
“Once-loved brands do retain some level of value”
Arthur Wheaton, Director, WNY Labor and Environmental Programs, Cornell University, on if and how marketers can derive value out of ‘dead’ brands
It’s about Nuts and bolts of execution
Samuel B. B. Bacharach (McKelvey-Grant Professor, Organisational Behaviour, Cornell University) tells Syed Zafar Mehdi that leadership is not about having a vision, but about...
