Tag: Facebook
Mind Control, Online
From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are...
Digital Disruption 2.0: Are marketers ready?
If not already, digital marketing is about to enter a more challenging territory where Consumers will not only demand on-the-go interactions with the brand,...
A new Brandscape
Traditional channels of advertising no longer serve the purpose of convincing consumers to buy a product. It’s time for marketers to look beyond textbook...
Social Recognition Media
Harmeet Chhabra (Chief Technology Officer, APAC Region – Grass Roots India) on how the mechanism of recognition is changing
Do Friends Influence Purchases In A Social Network?
HBS Professor Sunil Gupta, with Profs. Iyengar (Wharton School) and Han (Sung Kyun Kwan University, Korea) write on their research that reveals whether peers...
“We are reorganising our portfolio to suit demand”
Persuading buyers when times are tough is difficult. that, soon kwon, MD, LG India, however claims is LG’s secret to retaining the top spot...
