Tag: Fevicol
The Power of Indian Brands
This is the time for Indian brands to step out and reach out to the global world
“Humour in the message helps consumers connect to Fevicol”
Coming up with innovative and humorous ad campaigns year after year is not an easy job. But ogilvy & Mather has been doing just...
“We will offer more specialised fevicol variants”
Fevicol is now part of the public consciousness but is not sitting on its laurels. The brand is ready for the future and will...
Over 50 years of sticky success
Not all products become generic to the product category. Fevicol’s 50-plus years of single-handed dominance of the white glue market in India is a...
