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B-School

Do Friends Influence Purchases In A Social Network?

HBS Professor Sunil Gupta, with Profs. Iyengar (Wharton School) and Han (Sung Kyun Kwan University, Korea) write on their research that reveals whether peers...
CEO@18

A winner all the way

Shyam Sunder Aggarwal, MD, Bikanervala Foods Pvt. Ltd.

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