Tag: Humour
“Humans are hard-wired to appreciate humour and laugh”
Prathap Suthan explains why humour is important, when it backfires and how it reflects the current anguish of the Indian society
“Humour certainly works in enhancing brand recall”
Ad legend Prahlad Kakkar says that humour has been around for long but that he’s dissatisfied with its execution in ad-land these days...
