Tag: ICMR
Impact of discounted air fares
Air travellers could not have asked foe more. Recently, all major airlines slashed their fares by as much as 50% to most destinations, offering...
Hypermarkets vs. Kirana stores
India's retail sector is estimated at roughly $500 billion, with nearly 90% of the market controlled by mom-and-pop stores. Organised retail has a less...
Here’s how we did it
ICMR-4Ps B&M bring to you the top 20 advertisements of 2012 that tickled the funny bone, based on an exhaustive consumer survey
