Tag: IDEA
The Collaborative Universe
one of the first movers in the online knowledge space for school children, meritnation’s co-founder pavan Chauhan shares his remarkable journey with 4ps B&m
International Curry
Some international campaigns succeed in creating momentously historic landmarks in the global advertising playfield. 4Ps B&M brings to you a review of one such...
The Idiot Box
There are ads, and then there are those 10 that have personified the concept of how branding can be made to work for the...
FALL OF A FAILED BRAND PROPHET.
Brand Anna was definitely a compelling idea and promised to fill a need gap – rooting out corruption
Leading with compassion
Andy Boynton (Dean – the Carroll School of Management, Boston College) says great leadership is about achieving outstanding results with ethics and compassion
International Curry
Some international campaigns succeed in creating momentously historic landmarks in the global advertising playfield. 4Ps B&M brings to you a review of one such...
The Idiot Box
There are ads, and then there are those 10 that have personified the concept of how branding can be made to work for the...
“Humour in the message helps consumers connect to Fevicol”
Coming up with innovative and humorous ad campaigns year after year is not an easy job. But ogilvy & Mather has been doing just...
They came, we saw and everybody reviewed!
An ad is a product of painstaking craftsmanship. Various elements, ranging from positioning of the product, clarity of the idea behind the product to...
