Tag: INNOVATION
“most Dormant brands have equity or value”
Phillip Davis, president, tungsten marketing, on why it is important to first differentiate between ‘dead’ and ‘dormant’ brands before planning a revival
Talk it out with Josh
Standing on the bedrock of innovation, josh mobile is a pocket-friendly change in the telecom realm. Lets explore the making of the brand...
Retaining that Passion is a Must
Jayanthi Vaidyanathan (Chief PeOple officer, Paypal india pvt. ltd.) says an effective R&R structure helps retain and nurture the passion of employees
Rewards that keep you going
Sagorika Kantharia (Chief People Officer, Radio City 91.1FM) ON THE R&R mechanism
Being authentic
Pankaj Chaturvedi (Executive Director & CEO, Rich Graviss Products Pvt. Ltd.) on the elements of leadership that are imperative for a good leader
Donning Different Avatars
Ashwin Ajila (Founder & MD iNurture Education Solutions Pvt. Ltd.) on the need to adopt a style that suits a leader-manager role
The home-grown style of leadership
Raj Sharma (MD, Best Property Deals) touches on the salient aspects of the successful Indian way of running a business
HEAVY ODDS AND LEADERSHIP
Dr. Manas Fuloria (Co-Founder & MD Europe, Nagarro Software) on MYRIAD CHALLENGES FACING THE Indian leadership
What next? an insurance policy for our ancestors dead & gone?
Max Bupa is not making profits. but its innovations indicate a method in its madness. 1 policy, 5 generations – that’s innovation. a new...
International Curry
Some international campaigns succeed in creating momentously historic landmarks in the global advertising playfield. 4Ps B&M brings to you a review of one such...





















