Tag: Marketing
Reaping Rewards of Repositioning
Companies are increasingly opting for Repositioning as it allows them to move a product to a different place in the minds of consumers
Reaping Rewards of Repositioning
Companies are increasingly opting for Repositioning as it allows them to move a product to a different place in the minds of consumers
Make it Big!
Sajith Ansar (Founder & CEO, Spice Holding Group) is driven by passion to give a new direction to the thinking of his patrons, finds...
The inside-out approach
Dr. Raj Kumar (Strategic HR Advisor, Granules India) says Organisations must be clear on their objectives and should consider the internal factors before building...
Employer Branding: the pull factor
strong Employer Brand makes it easier to attract and retain the right people, as recruitment is not just a function but also marketing...
Stay, perform and recommend
Jody Ordioni (President, BRANDEMiX) believes employer branding can create a transparent recruiting model for companies
Marketing and Employer Branding
Relation between marketing and employer brand is symbiotic – each feeds off the other, to create a holistic brand ecosystem, says Yateesh Srivastava (CMO...
Royal enfield rides into the mass terrain
The past two years have seen an unparalleled rise in sales numbers for the niche brand in India. but will this jubilation last long?
THE “MUMBAI MONOPOLY” HAS MARGINALISED ALL OTHER AD CENTRES.TRUE OR FALSE?
4Ps Business & Marketing attempts a close-up of this hand grenade, with its mouth, tantalizingly open!
