Tag: Social Media
Digital Disruption 2.0: Are marketers ready?
If not already, digital marketing is about to enter a more challenging territory where Consumers will not only demand on-the-go interactions with the brand,...
When silence is not golden
The only way we know, whether it is the best of times or otherwise, is to communicate well, says Harish K. Gandhi (Group Head...
The Idiot Box
There are ads, and then there are those 10 that have personified the concept of how branding can be made to work for the...
BHAJI WITH BAK CHOY AND BATHUA
Indian market is highly complex, varied, yet enticing. Nurturing food brands here is even more taxing than rearing a cranky baby
“We will offer more specialised fevicol variants”
Fevicol is now part of the public consciousness but is not sitting on its laurels. The brand is ready for the future and will...
It is all about talent
Vijay Anand (Vice-President, India Development Center, Intuit India) reveals the seven secrets to attract and retain the right talent
“Our positioning is of an outdoor adventure brand”
From making shoes to apparel and adventure gear, woodland has carved a unique identity in the minds of consumers as a tough and functional...
