Q. What does it take for an employer to build a strong brand?
A. Building a brand for the customer is same as building a brand for the employee. Branding is important for the reputation of a company as an employer so that the best talent is attracted and retained.
Businesses look at customers to build a brand. It is also important to look at employees to create a brand proposition as a good employer. This will positively impact retention and lower down attrition. The employer brand matters to people who want to stay and grow with the company. Social media is another channel that can be used for employer branding. Today, it is being used more for recruitment.
Q. What are the challenges of building an employer brand?
A. If you look at the current scenario high attrition leads to early retention policies. The employees you have retained over a period of time will speak about the company, which will build the brand. Less attrition rate often contributes towards building a strong employer brand.
Q. How difficult is it for companies to build an employer brand that is more B2B?
A. The procedure remains the same. Only thing in B2C is that the employees see the company’s brand in the customer, which makes customer proud.
Q. Which is the ideal place for companies to build a brand?
A. The best example is campus. When we visit a campus, we showcase our growth story and upcoming opportunities that the employees get after joining. So, it is the best place where we can build a brand as an employer and feel proud of what we offer.
Q. What should companies do to build an employer brand?
A. The prime area of focus should be internal and external communication. Free and transparent communication is important so we keep on communicating with employees about what we are doing, where we are going. This helps every employee to be the brand ambassador of the company.
Q. What are the long-term benefits of employer branding?
A. The first is attracting the best talent, and retaining it within the company. As the company grows, the talent grows along with it. It also cuts attrition.
Q. How committed should the top management be towards building a brand?
A. Involvement of top management is the key determining factor in all HR-related activities and processes. Employees see worth in the work that is driven from the top
