EVOLUTION OF THE BRAND
Expressing vibrancy through the casual threads of India, Duke Fashions (India) Ltd. illustrates elegance with its entire range of casual wears. With a vision to make T-shirts a substantial part of the daily wardrobe, the journey of Duke began from a small set-up in Ludhiana under the chairmanship of Mr. Komal Kumar Jain. His only son Mr. Kuntal Raj Jain, the Director of Duke Fashions (India) Ltd., has truly personified the brand’s dynamism by spreading its wings in the global market. Duke contributes towards social development by associating with various socio-religious Jain organisations, namely JITO and Mahavir International (Apex).
MAGIC PULSE
Leaving impressions of absolute casualness, Duke’s T-shirts have successfully set fashionable trends for the youth. While earning enormous recognition for the brand, this casual attire-making company is accredited the ‘No. 1 Selling T-Shirts Brand’ in the country by ORG-MARG survey. With other prestigious awards such as ‘Udyog Patra’ Award by the Government of India, ‘National Quality Award’ from the President of India, and ‘Leaders of Tomorrow’ award by Mr. P. Chidambaram, the company has successfully changed the course of the fashion world.
SUCCESS ROUTE
As an ultimate style statement, Duke has expanded its product line with an endless range of T-shirts, jackets, tracksuits, sweatshirts, thermal wear, and accessories. With an aim to make young india follow Duke’s fashion sense, the company consistently reforms its design development processes. While luring mainly the middle and lower-middle class of the society, the brand has gained a competitive edge over the other players in the market. The company has also built up a network of over 250 exclusive and large-format stores in India, UAE, Srilanka, Nepal, Bangladesh, and Jeddah.
COMMUNICATION CONNECT
While encapturing the elegance of casual attire, Duke’s promotional activities are supported by a multi-crore mass media campaign. Through various satellite channels, print and sales promotion, the company earns a huge brand recall value. Catering to every whim and fancy of children, men and women, Duke effectively communicates through the language of casual fashion.
FUTURE ASPIRATIONS
With an aim to leave a lasting impression of the Indian informal fashion on the global markets, Duke plans to expand its product category. While exploring new avenues for its various products’ the company strives to continue its emphasis on motto of crafting garments with utmost passion. From the very first manufacturing of T-shirt, it has always lived up to its philosophy of providing true value-for-money products. In the near future, Duke plans to weave its success with world-class quality apparels.
POWER OF THE BRAND
“Duke has always fabricated exquisite casualness to compliment the comfortable lifestyle of our patrons. While serving western vogue with an innovative vision, we have revolutionised the Indian casual wear industry. As a responsible shoulder to the society, we also contribute immensely to women empowerment, besides providing medical and educational loans to Jain students.”
