EVOLUTION OF THE BRAND
As a healer, Ban Labs Ltd. works closely with the natural science to manufacture health and beauty products. With a vision to outshine in the Ayurvedic healthcare industry, the company began its odyssey in 1966 under the guidance of its Founder Chairman Dr. D. K. Patel. As an Ayurvedic consultant, Dr. Patel has always been passionate about treating people by eradicating the disease right from its roots. Along with him, Mr. Maulesh Ukani, the Managing Director of Ban Labs, is steering the company and its products towards a global platform to promote the core essence of Ayurveda. As a dynamic leader, Mr. Ukani has taken Ban Labs towards the path of growth and prosperity. With an aim to give a distinctive outlook, the company serves its products under the brand name SESA, which stands for Silky, Enlighten, Smooth and Aesthetic hair.
MAGIC PULSE
Ban Labs has dedicated its entire repertoire of knowledge and processes in providing some of the finest-quality and scientifically researched herbal and Ayurvedic products. It has been successful in transforming SESA into a trusted and well-accepted brand in the national as well as the international markets. Over the years, SESA oil has gained enormous recognition with the trust of various doctors in haircare. It has also been well accepted by millions of its customers. Being processed with the age-old and scientifically tested approach of kshir pak vidhi, the oil has been clinically proven to be enriched with 18 healing herbs, five revitalising oils and milk.
For augmenting the horizons of Ayurveda and disseminating its knowledge, Ban Labs has been conferred with the Outstanding Exports Awards 2009-10 by the Government of India. As a recognised research and development centre, it has earned WHO GMP, GLP, GPP, and ISO certifications. Apart from this, the company has glorified its journey with various other accolades, namely National Quality Award, Bharat Udyog Gold Star Award, Udyog Ratna Award, and Rashtriya Udyog Pragti Award.
SUCCESS ROUTE
Extracting healthcare from the Ayurvedic scriptures, Ban Labs maintains the longevity of health and beauty of its patrons. With its consistent in-house research and development, the company shapes the core values of Ayurvedic tradition to maintain the well being of humanity. While injecting innovation in its operations, Ban Labs offers a unique and clinically proven assortment of products. Its state-of-the-art manufacturing facilities in the Himalayan valley of Dehradun and Ponta Sahib is contributing immensely towards maintaining quality and providing value for money.
With the highly qualified and professional experts, the company makes sincere efforts in propagating the benefits of Ayurveda to each and every household. It caters to a wide segment of audience with its variety of Ayurvedic or herbal medicines and supplements, cosmetics, beauty care and age care products, soap, and shower gel. With a pan-India presence, Ban Labs has strongly positioned its brand in the markets of 44 countries.
COMMUNICATION CONNECT
Aiming to attain brand loyalty of at least one person from every house, Ban Labs goes aggressive in promoting its brand SESA. Its tagline, ‘Karodon Ne Apnaya, Kya Aapne Aazmaya’ successfully evokes its target audience in making SESA an integral part of their lives. The word-of-mouth also plays an important role by helping the brand earn undying trust of millions of its customers. In addition, the company also invests in TVCs and print advertisements to enhance its brand recall value. Prominent newspapers, magazines, and channels are effectively used as its media vehicles to spread SESA’s core values and benefits.
FUTURE ASPIRATIONS
Emerging as one of the leading manufacturers of herbal medicines, haircare and cosmetics products, Ban Labs has grown enormously to cater to the requirements of the fast-paced lives of its patrons. With the legacy of more than four decades, the company is passionately nurturing human health by the scientific use of herbs. Keeping its faith intact in the healing capabilities of Ayurveda, the company envisions its progress with wide acceptance of herbal treatment. The company firmly believes that Ayurveda has a great potential in treating disorders without any side effect. In the near future, Ban Labs also plans to make its foray in the home care segment.
