A masterpiece
The 100 Most Valuable Brands Issue of 4Ps B&M is always interesting to read. Especially in the Indian market, where there has always been a considerable lack of clarity when it comes to brand valuation. The lead story on how brands are redefining value across the globe was a masterpiece. In general, I’d like to note that this magazine is a rich source of information for marketers.
Bobby Malhotra
CEO, Max Trade, Guangzhou, China
Bryan T. Kelly
Professor of Finance, Booth School of Business
The May 16-Jun 15 2013 issue of 4Ps B&M was thought-provoking. The lead story titled ‘Dead Ducks and Dying Stars’ needs special mention. The story narrates well how dormant brands can be revived using the right marketing mix.
