(NATARAJ) HINDUSTAN PENCILS LTD.
The name Nataraj has been one that is recalled by almost every person who has been through the long travails of school, which included elongated submissions of homework, projects and examinations. Hindustan Pencils Ltd has ensured that today, while the Nataraj brand of products is exported to more than 20 countries globally, it retains its special place in the hearts of almost all Indians as a truly Indian brand. While the Nataraj brand has its highest recall with its range of pencils, the fact is that Hindustan Pencils Ltd sold many products under this brand name. These included normal pencils, professional pencils, erasers, pencil sharpeners, scales, cutters, colour pencils, ball pens and gel pens. And we haven’t even started on their unforgettable ad jingle.
LUXOR
Luxor is the brand leader in the Indian writing instrument Industry. A pioneer in writing instruments manufacturing, the industry major has re-invented brand Luxor and brought world-famous brands like Parker, Pilot, and Waterman under the Group’s umbrella to serve the Indian consumer market. Luxor pioneered the writing instruments industry in India almost fifty years ago and today it is India’s leading premium fine writing brand, and since its inception has added many laurels.
(APSARA) HINDUSTAN PENCILS LIMITED
Apsara is another brand from the house of Hindustan Pencils Pvt. Ltd. established in 1958, the largest pencil manufacturer in India. Besides being a household name in India, the iconic brand Apsara is exported to over 50 countries. Constant efforts are made by the company to meet the international safety standards. Reliability being the hallmark of Hindustan Pencil’s products, they manufacture them using the most stringent quality controls backed by years of research and development.
TITAN
The Titan company brought about a paradigm shift in the Indian watch market when it introduced its futuristic quartz technology, complemented by international styling. Titan is the fifth largest integrated branded watch manufacturer in the world. The success story began in 1984 with a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. With a license for premium fashion watches of global brands, Titan repeated its pioneering act and brought international brands into the Indian market.
MAXIMA WATCHES
Maxima is the result of a vision to serve a vast majority of consumers through products that were accurate, reliable, guaranteed for quality and backed by after sales service with a trusted brand assurance. With sleek designs, high product standards and affordable pricing, the brand has seen massive acceptability in the mind of consumers. Today Maxima is available in every part of the country with the support of over 80 distributors, 6000 loyal retailers and e-commerce platforms including the company’s own website.
