RASNA
Rasna is a soft drink concentrate brand owned by Pioma Industries which is based in Ahmedabad, India. It was launched in mid-seventies but started gaining popularity in the eighties when the market was dominated by carbonated soft drinks like Thums up, Gold Spot and Limca. At the turn of this decade, Rasna had a 93% market share in the soft drink concentrate market in India and the company had a turnover of close to Rs.4 billion. The company has used national television as a mode of advertising its products since the 1980s. Its tagline “I love you Rasna” is considered iconic.
SUGAR FREE
A bunch of health experts at Zydus Wellness with a wise mind and a sweet tooth got together to create something that gave India and the world the most unforgettable and enduring brands in the segment straddling health and normal consumption. The ‘Sugar Free’ brand – a zero-calorie sugar alternate to control calorie intake and keep you healthy and fit – has become so widely known and influential that today it is at the cusp of being considered a generic term. With Sugar Free, you get the sweetness of sugar without any calories. It’s a healthy sugar substitute for diabetics, for fitness seekers, and the weight conscious.
ANANDA RANGE OF DAIRY PRODUCTS
The Ananda range of dairy products comes from the house of Gopaljee (RSD Group). The RSD Group’s corporate vision of helping farmers and consumers – shows how clearly Ananda understands new generation’s consumers and their lives. The spirit of this mission has a thread that runs throughout Ananda’s historical timelines. In a history that now crosses more than three decades, Gopaljee RSD Group’s success has been influenced by economic boom, changing consumer lifestyles and advances in milk production technology. Over the years the group has launched an ever-growing range of initiatives to source sustainable supplies of fresh, pure and nutritious products ‘directly from farm’.
COFFEE BITE
“At the heart of the corporate purpose, which guides Lotte in their approach to do business, is the drive to serve consumers in a unique and effective way”. It’s a story born in the age of British Raj. When children in India found confectionery hard to come by. It had to be imported from across the seas until the year 1914. When Parry’s picked up the gauntlet and pioneered the manufacture of sweets, Parry’s sweets went on to become a household name, a name that people recollect with warmth and a smile, including its top selling products like Coffee Bite.
MENTHO PLUS
Emami Mentho Plus Balm is a specialist pain reliever. Consumer studies show headaches have various reasons, like exposure to sun, cold, lack of sleep, tension, stress, anxiety etc. A headache usually strikes quickly, without warning. Emami Mentho Plus Balm is a specialist pain reliever effective for all kinds of headaches. It starts immediate action on all types of headaches with the powerful combination of natural ingredients. Emami Limited is one of the leading and fastest growing personal and healthcare businesses in India, with an enviable portfolio of household brand names such as BoroPlus, Navratna, Fair and Handsome, Zandu Balm, Kesh King , She Comfort , Mentho Plus Balm and Fast Relief.
BADSHAH MASALA
In the span of four decades, Jhaveri Industries has garnered international acceptance and its own brand equity in the world spice arena has grown manifold. Under its brand name Badshah, Jhaveri Industries has been formulating new flavours and aromas through its innovative research techniques. Badshah Masala believes that culinary skill requires the proper use of spices to enhance colour, taste and flavour of the food. The purpose of spices as additives is to make food more appetizing for everyone, especially children. Spices act as a good preservative and are rich in antioxidant properties. And Badshah Masala has positioned itself as being one of the global leaders in providing world-class quality in
CHING’S SECRET (CAPITAL FOODS)
Ching’s Secret is an Indian brand of Indian Chinese cuisine ingredients, condiments and ready to eat meals. Ching’s Secret was formed in 1996. It specializes in a range of products in Indian Chinese cuisine. Ching’s Secret is owned by Capital Foods and was launched in 1996. Chings Secret strongly believes that food is a representation of a country’s culture. Ching’s Secret is committed to take customers on the culinary journeys to Hakka Heartlands by providing authentic tastes through their offering of original ingredients.
BOVONTO
Bovonto is a soft drink popular in South India, especially Tamil Nadu with a select fan following. It is manufactured and marketed by Kali Mark (Kalis Sparkling Water (P) Ltd) which has offices and bottling plants at several locations in Tamil Nadu. At present it has put up a distribution point at Chennai. The drink is mildly carbonated and has a tangy grape-cola taste. Kali Mark is a regional-level player and is one of the very few indigenous soft-drink manufacturers in India that survived the onslaught of take-overs by multinational giants Pepsi and Coca Cola, during the mid-1990s and beyond.
NUTRALITE (ZYDUS WELLNESS)
Keeping in line the idea of promising health along with fitness, Zydus Wellness offers Nutralite, which is a healthy alternative to butter. Nutralite is a premium table spread which is cholesterol free and does not contain hydrogenated fats. It also has PUFA (poly unsaturated fatty acids) and MUFA (mono unsaturated fatty acids) which are known cholesterol fighters. So, while Nutralite tastes like butter, all of these advantages make its profile healthier. Today, it is widely accepted as a healthier substitute to butter.Zydus Wellness combines the best of healthcare, nutrition and cosmeceuticals to bring to you an array of the best wellness products to enrich your life.
VERKA DAIRY PRODUCTS
The Punjab State Cooperative Milk Producers’ Federation Limited popularly known as Milkfed Punjab, came into existence in 1973 with a twin objective of providing remunerative milk market to the milk producers in the State by value addition and marketing of produce on one hand and to provide technical inputs to the milk producers for enhancement of milk production on the other hand. Verka is a Milkfed brand created to achieve Milkfed’s objectives. Verka is a brand leader in milk powders particularly in northern eastern sectors and commands a premium price over powders manufactured by competitors which include multi-nationals as well as private firms and other cooperative Federations. Verka is a part of people’s daily lives.
CATCH SPICES (DS GROUP)
Catch Spices is a brand from the house of Dharampal Satyapal (DS) Group, a rapidly growing multi-diversified conglomerate with a turnover of more than Rs.6500 crores, which has a strong presence in high growth sectors such as F&B, Hospitality, Mouth Fresheners, Tobacco, Packaging, Agro Forestry, Rubber Thread and Infrastructure. The Group has further strengthened its presence in the F&B category by entering into Dairy and Confectionary segments. Catch Spices is now a uniquely positioned brand for the discerning consumer, providing spices in extremely easy-to-use packages that are designed tastefully and commensurate to world-class standards.
RAIL NEER
To enhance passenger amenities, the IRCTC launched Rail Neer, a branded packaged drinking water for the rail commuters. Rail Neer is processed, purified and bottled at state-of-art completely automatic plants without any manual handling of the water at any stage. IRCTC stands for quality and has a key role in ensuring service and products of the highest quality for the rail passengers as well as visitors to any railway premises. IRCTC’s commitment over the years has seen it coming up consistently on service standards.
CATCH MINERAL WATER
Catch Mineral water is another brand of the Dharampal Satyapal (DS) Group, a rapidly growing multi-diversified conglomerate. Founded in the year 1929, the DS Group has remained committed towards creating premium quality products and has been credited with several breakthrough innovations over the last eight decades. ‘Catch Natural Spring Water’ marked the company’s debut in the beverage arena. Melting from the icy glaciers, this pristine water is filtered over years through layers of mountain rock, imbibing a variety of natural minerals beneficial for health. Catch is the only bottled water in India to comply with US FDA regulations.
ARAMBAGH CHICKEN
The foundation stone of Arambagh Hatcheries Limited was laid by its founder chairman Late Balai Krishna Roy, who not only established Arambagh Hatcheries in 1973 but was one of the pioneers of B.K. Roy group of companies. The company started selling processed chicken in 1997 and a semi-automated processing plant of 1000 birds/hour capacity was set up in the year 2000, expanded to 5000 birds/hour capacity in 2004, with further processing lines specially for preparation of special cuts including boneless Kakugiri and Yakitori for the Japanese market. Processed chicken is sold through around 140 retail outlets in and around West Bengal, including exclusive chicken shops and foodmarts. Processed chicken is also supplied to institutions.
LIJJAT PAPAD
Shri Mahila Griha Udyog Lijjat Papad is a women’s organisation manufacturing various products from Papad, Appalam, Masala, Gehu Atta, Chapati, SASA Detergent Powder, SASA Detergent Cake (Tikia), SASA Liquid Detergent. The organisation is wide-spread, with its Central Office at Mumbai , its 81 branches and 27 divisions in different states all over India. Membership has also expanded from an initial number of 7 sisters from one building to over 43,000 sisters throughout India. The success of the organisation stems from the efforts of its member sisters who have withstood several hardships with unshakable belief in ‘the strength of a woman’.
ANMOL BISCUITS
Anmol Biscuits is a prominent biscuit manufacturing company in India. Formed in 1994, Anmol is the fastest growing manufacturer of biscuits in India. Headquartered at Kolkata, the company operates with an all-India sales network of 600,000 retailers and 3,000 distribution channels. Anmol seeks to evolve as one of the most trusted and responsible brand leaders in the packaged food industry through continuous improvement, driven by integrity, teamwork, and innovation with a dedicated commitment to the society and the environment. Anmol always looks forward to fulfill the aspirations with a global approach and delivers viable returns to the society, consumers and its stakeholders.
SAGAR RATNA
Sagar Ratna started its first branch in Defence Colony in 1986 and since then it has moved on to become the most preferred destination for South Indian cuisines across the country. Within a short span Sagar Ratna has spread its wings far and wide and today with more than 90 restaurants, Sagar Ratna has established its presence in the National Capital Region (NCR) through company owned restaurants and in various prominent cities of North India through franchise outlets. Having won numerous awards in the Hospitality industry in various categories over the years, Sagar Ratna continues to delight its customers with its authentic South Indian food cooked fresh many times a day.
WAGH BAKRI
Wagh Bakri Tea Group is a premium tea company, having its presence in tea business since 1892. Today it is the 3rd largest packaged tea company in India with a turnover of over Rs. 900 Cr. and over 30 million Kgs of tea distribution. The group is a leading player in tea exports all over the world. With a huge number of Wagh Bakri tea lovers around the world, it has emerged as a truly global brand. The company enjoys undisputed market presence in Gujarat, Rajasthan, Madhya Pradesh, Maharashtra, Delhi, Hyderabad, Chhattisgarh and Goa. It has recently forayed into Western Uttar Pradesh.
CHAWLA CHICKEN
Born in UP, brought up in Punjab – probably this is how one can sum up the Chawla’s Chicken. It all started one day at Haldwani in District Nainital. Late S. Attar Singh Chawla was trying to improve upon one of his favorites recipes in the restaurants in his free time. Chawla’s cream chicken was born then, never to die. Chawla Chicken is now one of the biggest food brands in India specializing in Indian cuisine. As is obvious, Chawla Chicken was amongst the first chains to have branded a generic product like chicken, a move that was later copied by even international giants across the world. Today, the brand is poised for the next level of growth.
SAFFOLA
Saffola is a health care brand from Marico. Its portfolio spans product categories-edible oils, functional foods, and salt. For the last 10 years, Saffola Life has been educating Indians on preventive heart care through the year. Since risk factors of Cardio Vascular Diseases (CVD) start early in India and prevention of these diseases requires an integrated life course approach, Saffola has over the years built an ecosystem which works actively towards adopting a healthier lifestyle. Adopting this philosophy, the Saffola range promotes two healthy alternatives, namely the Saffola cooking oil range and the Saffola food range. With proprietary inputs – like the multi-seed technology, nutri-lock technology, Losorb technology etc – Saffola packs in the biggest punch in its brand positioning and thus has created a very high brand value.
TATA SALT
A pioneer in the Indian salt market, Tata Salt was launched in 1983 as the country’s first branded iodised salt. In a market that was characterised by loose, unbranded salt of dubious quality, Tata Salt provided Indian consumers a hygienic, standardised product that came with the guarantee of one of India’s most trusted business houses – the Tatas. Over the last two decades, Tata Salt has lived up to its claim of being ‘Desh Ka Namak’. According to Nielsen Retail Audit, each month more than 50,000 metric tonnes of Tata Salt are sold through over 12 lakh retail outlets reaching 50 million households across the country.
HAVMOR ICE CREAM
In 1944, a young professional, Satish Chona, started an ice cream shop by the name of Havmor in Karachi in 1944. Initially it began as a part time venture to supplement the family income. The subsequent three years saw it becoming a popular local brand. But in 1947, in the wake of the India-Pakistan partition, he was forced to leave everything behind and migrate to India. Starting from scratch, Satish Chona began operations from a handcart at the Ahmedabad railway station, churning out ice-cream manually. He called this fledgling brand too Havmor – a short form of Have More – promising the customers more value for money and more taste to relish. Today, it is one of India’s biggest regional brands in the specialised ice cream industry.
AAVIN MILK
Aavin is a brand of the Tamil Nadu Co-operative Milk Producers’ Federation Limited, a leading milk producers’ federation that consists of 17 District Cooperative Milk Producers’ Unions. The federation was registered in the state on 1st February 1981. As milk federations do, Aavin sources milk and sells milk products to consumers under the brand of Aavin. The name Aavin literally means cow’s milk. Tamil Nadu produces around 14.5 million liters of milk per day, making it one of the leading producers across the nation.
AACHI MASALA FOODS
Aachi Group was found in the year 1995 by Mr. A.D.Padmasingh Isaac, a first generation entrepreneur hailing from Nazareth in Tirunelveli District of Tamil Nadu. Undoubtedly, Aachi has come to rule the kitchen today. Aachi has become a household name because of its excellent quality products catering to the common people. The product range is so wide that no household can afford to miss Aachi products from its kitchen. The success of Aachi can be attributed to the following – excellent quality products, strong resources, marketing network, continuous market analysis, survey of customer needs, standardization & upgradation of products as per international standards and an excellent brand recall.
BIKAJI FOODS
Bikaji Foods International Ltd. (formerly Shivdeep Industries Ltd.) was founded in 1987 at Bikaner, Rajasthan by Shri Shivratan Agarwal. Bikaji is a leading FMCG brand in India and abroad with its core products line of Bhujia, Namkeen, Papad, snacks and sweets. All products are made using select raw materials procured from best in their category, processed in an isolated and hygienic environment and are untouched by human hand and are packed in state-of-the-art automated packaging plants. Bikaji is responsible for changing the face of the Indian namkeen industry while retaining the centuries-old taste and flavour.
YIPPEE NOODLES
ITC entered the instant noodles segment with the launch of Sunfeast Yippee in 2010. The sourcing and blending expertise has made Yippee a delightful noodle block. The block being round in shape does not need to be broken while cooking, providing really long & slurpy noodles. A special scientific process ensures that the noodles do not lump even 30 minutes after cooking. Yippee instant noodles is available in three lip smacking variants – Classic Masala, Magic Masala and Chinese Masala. Classic Masala is the Classical Indian Masala flavour with a perfect blend of spices.
PRIYAGOLD
Surya Food & Agro Ltd was incorporated in November 1992 and commenced its commercial operations of manufacturing & selling of biscuits under the brand name “Priyagold” in October 1993. Over a period of time, the company established strong manufacturing capabilities and invested substantially in developing consumer preference for their products. Their brands “Haq Se Maango” & “PriyaGold” have emerged as some of the most powerful brands in the FMCG sector. The company is committed to invest in brands, manufacturing capabilities, deliverables and distribution strength. The coming years are bound to see a phenomenal growth in the brand’s reach and success.
SUNFEAST
In July 2003, ITC made a foray into the biscuits market by launching the Sunfeast range of biscuits. Since then, Sunfeast biscuits have always stood for quality and are known for offering innovative and wholesome biscuits. Sunfeast connotes happiness, contentment, satisfaction and pleasure. Within a span of 12 years, Sunfeast has a well-established presence in almost all categories of biscuits. Sunfeast Biscuits straddle all segments of the market led by Dark Fantasy at the premium end. High quality married with exciting innovations has helped drive this category. Dark Fantasy Choco Fills has wowed the Indian consumer with its innovative centre-filled format and high-quality packaging.
BISK FARM
Since its inception in the year 2000, Bisk Farm has been recognised for its delectable biscuits, cookies, cakes and rusks. The brand is owned and marketed by SAJ Food Products (P) Ltd., a part of the Aparna Group of Companies. Bisk Farm has carved a niche for itself in the market in a fairly short span of time. It is ranked amongst the top three bakery brands in the markets where it competes. Bisk Farm is presently available throughout Eastern and North Eastern India, and parts of South, Central and North India. The company eventually aims to market its delicacies across the country.
PAPER BOAT
Paper Boat is a brand of non-carbonated beverages and energy drinks produced and marketed by Hector Beverages, which is located in Bangalore, India. Hector Beverages has around 300 employees. Paper Boat beverages debuted for public purchase in August 2013. The product consists of traditional, authentic indigenous Indian drinks that are packaged in single serving, flexible pouches. As of last year, ten flavour varieties were being produced. The beverages are produced using local spices, fruit, flowers and pulses, and some of the fruits are actually those that grow wild, such as jamun and kokum. Hector Beverages has contracted with fruit processors and has encouraged farmers to cultivate the fruits as per their requirements to ensure a stable supply and also to ensure that the farmer’s production schedules are not affected.
FORTUNE REFINED OIL
Fortune is India’s No.1 cooking oil brand. Brand Fortune was launched in the year 2000. Within just 22 months of its inception, it shot to the No. 1 edible oil brand status which it comfortably holds even to this day. Brand Fortune has evolved over the years. It has reached a stage in its journey where it no longer stands just for functional and qualitative superiority. Brand Fortune celebrates relationships and at the heart of the brand is the role it plays in fulfilling the inherent need of today’s homemaker – to bring her time-strapped family together for a delicious meal.
FORTUNE BASMATI
It takes three seasons to cultivate seedlings of rice into aromatic stalks of Basmati. That’s why Fortune picks its Basmati only from fields that have been nurtured with measures of sunlight, rainfall and winter chill. The result is long-grained and fluffy Fortune Basmati Rice- just what you need for a perfect rice dish with real aroma and real taste. Fortune Traditional Basmati Rice is the king of rice cultivated in the best basmati terrain of India, the tarai region of North Western Himalayas. Its unique fragrance and wonderfully earthy flavour sets it apart from all its competitors.
KOHINOOR BASMATI
Kohinoor Foods Ltd. is synonymous with the finest taste of India in its authentic form. Since its inception, the company’s sole objective has been to make the world experience the true Indian flavour. Just the reason why it offers an extensive range that caters to all kinds of consumers in different parts of the world – from Basmati Rice, Ready to Eat products, Cook-in Sauces and Cooking Pastes to Spices, Seasonings and Frozen Food. It’s really no surprise then that Kohinoor Foods Ltd. is a household name not only in India but also in the USA, the UK, Dubai, Canada, Japan, Australia, Singapore and other European countries.
DAAWAT BASMATI RICE
Indian flavors cannot be thought without the rice spreading out a fragrance that increases your hunger for the food even more, especially if it is biryani. Other than that, the length of the grain is also an important factor to be kept in mind which authenticates a biryani being cooked. When cooked, every grain of Daawat Biryani Basmati Rice elongates to 16 to 18 mm. The long-grained aromatic basmati rice is layered with perfectly marinated meat and then assorted flavors add to the taste turning it into a delicacy. Every grain of the brand is same and is a sight to savor when the rice is served on the plate.
INDIAGATE BASMATI
With a 120 year heritage and an existence since 1889, KRBL Ltd. is India’s first integrated rice company with a comprehensive product chain. At KRBL, the brand India Gate represents three generations spent perfecting the Basmati grain. India Gate’s relationship with Basmati farmers goes back in time – across generations actually. Today, flagship brand India Gate is recognized both in India and abroad with a strong presence and impressive market share. It has earned respect and patronage amongst consumers and retailers over the years and today it’s a matter of pride to be the preferred brand amongst global households.
MDH LIMITED
MDH Pvt. Ltd. has set up five state of the art plants for meeting the ever growing demand of its spices. The company procures raw material directly from the centers of produce to maintain uniform taste and quality. The raw material is first cleaned, dried and tested with the help of special machines. It is then carefully grounded into the finished product passing through various stages. Fully automatic machines have been installed for this process. MDH takes special care in selecting the raw material for the ground single spices category. This provides the consumer with spices made from the choicest raw material maintaining the highest processing standards.
EVEREST SPICES
Everest Spices is an Indian manufacturer, distributor and exporter of ground spices and spice mixtures under the brand name Everest. It also won the FMCG Consumer Reaction Award. Everest started began advertising aggressively on the television in 2003, and by 2005, it had 30% share of the branded pure spices market in India. According to a market share study, Everest was India’s largest spices’ brand based in Mumbai. More than 20 million households use Everest spices on a daily basis. The brand is stocked by 400,000 outlets in more than 1000 towns across India. More than 3.705 billion packs of Everest product are sold each year.
YELLOW DIAMOND WAFERS
Based out of Madhya Pradesh, Prataap Snacks Private Ltd started its operations only a few years back. But the company has been able to market and establish its ebullient brand “Yellow Diamond” in quick time. The brand is recognized as a tongue-tickler by over a million consumers the world over. To offer consumers the freedom of choice and to be able to reach out to all classes of customers, the Yellow Diamond brand has a wide range of products in innovative pack sizes. To ensure international quality standards for the product, an in house well equipped quality control facility is in place, looked after by experienced food technologists. With brand extensions like Yellow Diamon Namkeens and Yellow Diamond Chips, the brand is going places.
MONGINIS
Early in the 20th century, two Italian brothers ran a catering service in Mumbai’s Fort precinct, which was popular with the city’s European residents. This was the start of Monginis Catering. In 1958, Monginis Catering was taken over by the Khorakiwala family, and became Monginis Foods Limited. Monginis sells ready-made as well as order-made cakes for catering or carry-out. Monginis is well known as a pastry and bakery chain based in Mumbai with outlets in different cities in India and Egypt. In a recent Brand Trust Report, Monginis was ranked amongst India’s most trusted brands.
