APEX ULTIMA
Apex Ultima is a brand owned by Asian Paints Limited an Indian chemicals company headquartered in Mumbai, India. Asian Paints was established on 2nd February 1942 by Champaklal H. Choksey, Chimanlal N. Choksi, Suryakant C. Dani and Arvind R. Vakil. It manufactures paints for decorative and industrial use. Asian Paints is India’s largest and Asia’s third largest paint company, with a turnover of over Rs. 140 billion. Besides Asian Paints, the group operates around the world through its subsidiaries Berger International Limited, Apco Coatings Limited, SCIB Paints and Taubmans. Apex Ultima is a flagship brand that is now ranked amongst India’s most recognised brands across geographies.
KANSAL NEROLAC PAINTS
Kansai Nerolac Paints Ltd. (formerly known as Goodlass Nerolac Paints Ltd.) is the largest industrial paint and second largest decorative paint company of India based in Mumbai. It is engaged in the industrial, automotive and powder coating business. It develops and supplies paint systems used on the finishing lines of electrical components, cycle, material handling equipment, bus bodies, containers and furniture industries. Nerolac is progressive on every front be it product innovations, cutting-edge R&D, state-of-the-art solutions or sensitivity towards the environment. In terms of brand recognition and recall, this company ranks amongst India’s topmost brands.
BERGER PAINTS INDIA
The history of Berger Paints goes back to the 18th century. In 1770, Louis Steigenberger moved from Frankfurt to London to sell a Prussian blue colour, which was made using his own formula. He then changed his name to Lewis Berger and by 1870 Berger was selling 19 different pigments, including black lead, sulphur, sealing wax and mustard. After Lewis Berger, his sons took over the business. Subsequently, the company came to be owned by Asian Paints and is now the frontrunner not only amongst paints and chemicals brands, but also amongst the overall brand listings of Indian brands.
ROYALE ASPIRA (ASIAN PAINTS)
Royale Aspira is the international gold standard in paints. Technologically amongst one of the most advanced paints in the world; it is certified by global benchmarking institutions. When applied on walls, it imparts a soft sheen finish. Aspira is the first product in India to offer a 5 year performance warranty for interiors. The warranty covers film integrity, protection against flaking or peeling, shade fading & fungus attack. It is a mark of reassurance from Asian Paints to the consumer who buys Royale Aspira. This product conforms to international VOC specifications and contains no hazardous raw materials like lead, heavy metals.
TRACTOR EMULSION
Tractor Emulsion is the perfect way to make a smart upgrade from distempers. It offers the finish of plastic paint, at a cost that is not too different from distemper. It gives 1.5 times the coverage of distemper, so you need less material. Tractor Emulsion offers a wide range of shades, with more than 1600 varieties to choose from. Today, Tractor Emulsion is a brand that is not only ranked high in almost every brand survey, it is also ranked comfortably amongst leading most recognised Indian brands.
