Enticing content
The November issue of 4Ps B&M magazine was enticing and made for a great read. The cover story titled Digital Disruption 2.0: Are marketers ready? certainly brought an important issue to the fore. It’s high time marketers get ready for an era where consumers will not only demand on-the-go interactions with the brand, but would also like to try new things, things that create some value for them. Good job done!
Crispin Reed
MD – Europe, Fusion Learning
4Ps Business & Marketing has always been an excellent source of information about changing trends in the world of marketing and branding. I’d like to add that the March issue was awesome – loved reading the tractor industry article. (May 15, 2013)
L. D. Mittal
Chairman, Sonalika Group
I appreciate the holistic approach of your magazine towards the world of marketing and advertising. It is a delightful read since the stories are topical and relevant. I certainly look forward to stay in touch with upcoming issues. (March 15, 2013)
David Wenger
Director of Communications, University of Texas
The May 16-Jun 15 2013 issue of 4Ps B&M was thought-provoking. The lead story titled ‘Dead Ducks and Dying Stars’ needs special mention. The story narrates well how dormant brands can be revived using the right marketing mix. (August 15, 2013)
Bryan T. Kelly
Professor of Finance, Booth School of Business
Having followed the magazine for over a year now, I can admit that I simply love its contents. It’s amazing to see the amount of effort put in by the 4Ps Business & Marketing team to present such a mind-boggling product! Although the print editions aren’t available in this part of the world, but I do read the magazine’s website to keep myself updated with its latest issues. Keep up the good work!(February 15, 2013)
Carlos Mena
Director, Cranfield School of Management
4Ps B&M is a wonderful publication. The flow and content, cover stories, and wide coverage of various industries – all, make it very special. The last cover story on reviving dead brands was comprehensive. But I still think that reviving dead and dormant brands in the real world is more difficult work than experts in the story claim it to be. I would appreciate if you highlight the developments in the e-commerce industry. (July 15, 2013)
I. Rahumathullah
Managing Director, Maui Jim India
The 100 Most Valuable Brands Issue of 4Ps B&M is always interesting to read. Especially in the Indian market, where there has always been a considerable lack of clarity when it comes to brand valuation. The lead story on how brands are redefining value across the globe was a masterpiece. In general, I’d like to note that this magazine is a rich source of information for marketers. (August 15, 2013)
Bobby Malhotra
CEO, Max Trade, Guangzhou, China
It’s the element of surprise that motivates me to pick up 4Ps B&M. The cover stories are well-drafted. The previous one on the 4Cs Model was a fantastic read, and I think the writer did a great job in putting together her thoughts on the diversity of cultures across India. The design is also good, and I will continue to find the magazine exciting if the current quality level is maintained. (May 15, 2013)
Deepesh Gupta
Managing Director, Zen Mobile
It was nice to see an Indian magazine having great standards to enlighten its readers. I have seen some great issues following your magazine online. And I can say that the spirit of journalism can clearly be seen by the hard work you put in. (November, 2013)
Tamira King
Lecturer, Cranfield School of Management
The annual issue on consumer behaviour was a great effort to showcase how a typical consumer behaves under different situations. Really great. 4Ps Business & Marketing is a really informative magazine. All the best for the future. (April 15, 2013)
Dominic Twyford
Client Director, FITCH
The magazine has displayed evolution in terms of look and feel since it turned a monthly delight. The Inbox section that sums up happenings of the entire month in a few pages is the first section that I read. (July 15, 2013)
Mukund Patil
Exec. Director, Rashtriya Chemicals & Fertilizers
4Ps B&M as a magazine has evolved over time. The magazine today is a great read for marketers who want to invest time in reading marketing wars that are happening across businesses. Keep up the good work. (March 15, 2013)
Kamal Sharma
Regional Merchandising Manager, Godfrey Philips
Inspiring editorial
I am a student. The editorial written by Rajita Chaudhuri titled, ‘Chained to succeed’ was a wonderful read. It has inspired me and has shown me how to move ahead in life. Thanks.
Vikash Kuma, Patna
+9198524599XX
Motivating!
‘Bootstrap your way to success’ was really a very motivating editorial, especially for someone like me who dreams of becoming an entrepreneur. Hats off to the people whose examples you have quoted.
Ghanshyam Singh, Punjab
+9198780531XX
Encouraged to start a business
’Bootstrap your way to success!’ – I absolutely loved this editorial by the Chief Consulting Editor because it motivated me to go ahead with my business idea of working on an organic and health juice retail chain in Gujarat. Thank you once again.
Umang Thakkar, Gujarat
+9187350066XX
Outstanding
Dear Rajita Ma’am: Your columns have been valuable reads for me since the very start. I read 4Ps B&M from front to end as I love the way matters and perspectives are presented in the magazine. My best wishes to the entire crew behind it!
Sudhakar, Hyderabad
+919848495XX
Great guide
Dear Chief Consulting Editor, your article ‘The less obvious rules of success’ was an excellent read. I will definitely keep in mind things that you have mentioned in that piece when I sit for any interview in future. A great guide of an article.
Vignesh, Tamil Nadu
+9188074193XX
Presentation of perspectives
Rajita Ma’am, I have been reading your columns since the launch of this magazine. They are worth reading. In fact, I have been reading 4Ps Business & Marketing since the very start as the presentation of perspectives in this magazine is better than in any other in India. I appreciate the immense effort put behind the making of such an amazing magazine. My best wishes to the entire editorial team.
Sudhakar P. V. S., AP
+9198484954XX
Well rounded periodical
4Ps Business & Marketing is a well-rounded marketing periodical with a bit of everything; like a perfect recipe. Your cover stories are another big attention proposition, and I definitely have a thorough look at them. Keep up the tireless spirit!
Priyank Aggarwal, Lucknow
+9194125654XX
A trick you must teach others
It is always a fascinating experience to flip through 4Ps B&M. I have noticed that the number of copy errors have fallen to almost zero in recent months. Can you teach this trick to other Indian publications as well? Most newspapers and other periodicals in the Indian market are obsessed with making English mistakes – most shameful being the fact that these are very basic mistakes that these content generators make. Thankfully, 4Ps B&M lives up to its reputation in this respect.
P. Mukherjee, Ahmedabad
+9176000444XX
Informative
I am an avid reader of 4Ps Business & Marketing magazine. I just read Rajita Ma’am’s editorial ‘Go Mobile’. After reading the piece I learnt that mobile marketing can be used so extensively. I am interested in making a career in social media. The article was very informative.
Kalicharan Verma, Delhi
+9190089007XX
