Letters to the Editor

10Informative!

I enjoyed reading the most recent issue of Business & Economy. I especially enjoyed the Cornell-IIPM Think Tank-B&E joint study on succession planning. I find that B&E’s issues with multiple articles on related subjects give additional depth to the reading. I also appreciate the international perspectives analyzing the subject matter. The Theory of Inside’O’Mania was well written and informative. The article – A Sure shot ‘Plan’ to ‘Success’ – with the case studies of GE, IBM and P&G – was excellent. I also completely enjoyed reading the exclusive interview of Richard Branson. I have rarely seen such well-taken and well-presented interviews of any face as famous as Richard Branson in other magazines.

Arthur C. Wheaton

Director, Western NY Labor and
Environmental Programs,
Cornell University, ILR School

11Great experience

What I like the most about Business & Economy magazine is the writing style. It’s hard to find an analysis-driven business magazine these days. That’s where Business & Economy stands out. The innovative style of highlighting issues, which are critical in nature is impressive. The focus of Business & Economy makes it an India-centric but globally relevant publication. It’s a great experience to read your cover stories. They add immense value.

Timothy W. Koch
Professor of Finance,
University of South Carolina

12High quality

Being an entrepreneur, I need to keep myself updated with latest industry trends. The standards followed by B&E’s editorial team can be clearly seen in the package as the magazine is always loaded with great content. The overview of the markets is very informative for both professionals and students. One must flip through the magazine to keep abreast with the fast paced business world as the entire package is well researched with charts and tables. It drives you to develop a perspective about a sector as well.

Yogesh Bansal
Founder CEO,
Apnacircle.com

14Intellectual & engaging

I know that it takes a lot of effort to finalise a supreme package overall and Business & Economy magazine has been doing it regularly. B&E stands out for its innovative style in highlighting issues, and in its treatment and analysis of the content. The cover stories have been hugely informative in every issue and deserve appreciation. The kind of knowledge addition I get from reading B&E is enormous. Keep the momentum going! Cheers!!!

Kamal Sharma
Regional Merchandising Manager,
Godfrey Phillips India Ltd

15Great package

Our sincere thanks to B&E for including 3M as part of its analysis on the topic of innovation in the past. The story had a very effectively summarised importance of innovation in developing economies such as India and the critical role it plays in enabling and driving change in the global market which really leads to reverse innovation. One area where I would like to see a deeper analysis is the role played by ‘home-grown’ companies in reverse innovation. Perhaps this could be a topic of a separate article by itself.

Raja Krishnamurthy
Head – R&D,
3M India