More difficult in real life!
4Ps Business & Marketing is a wonderful publication. Every issue carries a good coverage on the latest gadgets and products that marketers have to offer. The last cover story on reviving dead brands was comprehensive. But I still think that reviving dead and dormant brands in the real world is more difficult work than experts in the story claim it to be.
I. Rahumathullah Managing Director, Maui Jim India
4Ps B&M is a magazine that always surprises you with its content and guruspeak on offer. The writing is fresh – the pages always have inquisitive approaches to the many issues on marketing and branding. Interesting is the word.
Shrayans Jain Vice Chairman, The Jain Group
I have been a regular visitor 4Ps B&M’s website. I think the information that can be got from this magazine is brilliant. I would like to read more on international branding. The magazine could reach out to more ad professionals around the world.
Dr. Tazeeb Rajwani Faculty of Strategic Mgmt., Cranfield School of Mgmt.
The cover package titled ‘Dead Ducks and Dying Stars’ was an example of some outstanding effort from great-spirited team members. It feels amazing to see the consistency in quality of the magazine. Thanks for the read.
Zakir Hussain Managing Partner, Servokon Systems Pvt. Ltd.
The cover story in the last issue needs a special mention. It is a of its kind article that gives readers a critical and analytical view of how brands died and how they can be revived. Difficult to imagine that dead and dormant brands can be so valuable. The magazine outshines its contemporaries in terms of the quality of content. Looking forward to such outstanding issues of 4Ps B&M in future.
Prince Goenka Chief Executive Officer, Katyani Exports
It is the analytical side of the editorial bench brain that makes all articles and reviews in 4Ps B&M the wonderful reads that they are. The thought processes are original when it comes to the making of each page. The magazine is a perfect blend of quality and quantity. My favourite sections – besides the cover story – include Big Idea, Interviews, First Cut, Best Ads and Brand Quiz. The design is creative too.
Sugandh Sisodia Partner, I-Thinkers Consulting
Cheers to the editorial team for creating such a benchmark cover story. I am referring to the ‘Dead Ducks and Dying Stars’ package here. The first part of the cover story was an detailed view on some of the best cases there can be if ever a revival was to be attempted on a global scale in this respect. And the second one mirrored the global case studies in the Indian context. Super reads.
Himanshu Sharma Director, Asmi International
Reading 4Ps B&M magazine is an eye opening experience. And I dare say – Each time! Be it the Annual Consumer issue, Neuro Marketing, and also the 4Cs issues, each of them have highlighted well various branding and advertising trends in India. Honestly, the Indian consumer still remains pretty sceptical about his spending patterns. Perhaps you could write something on that.
Sumit Bhati Head of Departments (Lifestyle), Amarpali Group
First, let’s just simply praise 4Ps B&M magazine. Is there something better in India on branding? Absolutely no! I thoroughly enjoy the entire volume each month. The topics chosen are well covered and the ads reviewed are well scrutinised. Bold!
Devendra Jain CMD, NPASource.com
The most unique feature of the magazine is the way it uses charts and graphs to make its points clear. The limits it has crossed and the benchmarks it has set in the publication industry is hard for any marketing magazine to surpass.
Vishkha Singh Executive Director, Aurora Comms
The magazine has displayed evolution in terms of look and feel since it turned a monthly delight. The Inbox section that sums up happenings of the entire month in a few pages is the first section that I read.
Mukund Patil
Exec. Director, Rashtriya Chemicals and Fertilizers
All stories in 4Ps B&M are very impressive. The magazine demonstrates world class content. I would like to wish 4Ps B&M the very best of luck. There is hardly any reason for marketers to read anything else.
Preeti Sherawat
Psychiatrist & Lecturer, NIPER
