Tag: apple
Innovation Ecosystems
Ron Adner (the Associate Professor of Business Administration, Tuck School of Business at Dartmouth, and author of the new book The Wide Lens: A...
Digital Disruption 2.0: Are marketers ready?
If not already, digital marketing is about to enter a more challenging territory where Consumers will not only demand on-the-go interactions with the brand,...
What a bowl of apples can do to an ad agency...
Not content with creating memorable campaigns that have helped turn around many-a-brand, Leo Burnett is shaping its dream of becoming the most sought after...
“We don’t chase the red herring of cheap smartphones”
BlackBerry is now reaching out to the customers with the objective of making them experience the whole gamut of its products and solutions
“A ‘failed brand’ is like a Dead Brand Walking!”
Mary Van de Wiel, CEO of ZingYourBrand.com & Creator of NY Brand Lab, on why great brands are led by great leaders and why...
They came, we saw and everybody reviewed!
An ad is a product of painstaking craftsmanship. Various elements, ranging from positioning of the product, clarity of the idea behind the product to...
Is Tim Cook Losing The Plot?
Angry investors and bad press has done Apple much damage. Can CEO Cook do anything to pump some pride into what was until recently...
