Tag: Best of 4PS B&M 2013
WHAT A BOWL OF APPLES CAN DO TO AN AD AGENCY...
Not content with creating memorable campaigns that have helped turn around many-a-brand, Leo Burnett is shaping its dream of becoming the most sought after...
Marketers, meet the Zombies. Zombies, meet the Marketers. Now get along.
DEAD AND DYING BRANDS HAVE AN ADVANTAGE. THEY COME WITH AN IMAGINABLE LEVEL OF APPEAL. MOST OF THESE BRANDS ARE BETTER ALIVE AND WALKING....
Binding the 4Cs
A LOT OF MULTINATIONALS HAVE COME INTO INDIA BUT FAILED – NOT BECAUSE THEIR PRODUCTS WERE NOT GOOD, BUT BECAUSE THEY FAILED TO UNDERSTAND...
Is brain mapping the next frontier?
GETTING INSIDE THE CONSUMER’S MIND HAS BEEN THE BIGGEST CHALLENGE FOR MARKETERS. THE SECRETS OF THE HUMAN BRAIN AND ITS ABILITIES HAVE CONFOUNDED THEM...
