Tag: CREATIVE
CLIENT INTERFERENCE IN ADVILLE. DADAGIRI OR COLLABORATION?
4Ps B&M examines an issue that continues to plague the industry … but remains its worst kept secret! Is it normal industry practice or...
They came, we saw and everybody reviewed!
An ad is a product of painstaking craftsmanship. Various elements, ranging from positioning of the product, clarity of the idea behind the product to...
“We chip in with our best efforts even for a small...
For an ad agency, every brief is an opportunity and it should always make an effort to push averages up because there are no...
“A sense of ownership drives the creative spirit in your work”
An ad agency needs an environment conducive to creativity. With creative ideas all around, discussing and filtering the best of them becomes very easy...
What a bowl of apples can do to an ad agency...
Not content with creating memorable campaigns that have helped turn around many-a-brand, Leo Burnett is shaping its dream of becoming the most sought after...
Making world a better place
Dan McCarthy (Director, Executive Development Programs, The Peter T. Paul School of Business and Economics, University of New Hampshire) says leadership is all about...
