Managing Director, Blue Chip Projects Pvt. Ltd.
World-class standard
The cover story on humorous ads in the year-ender issue have re-established the world-class standards set by 4Ps B&M over the last so many years. The examples mentioned in the story are very relevant and also prove the efforts that go into making 4Ps B&M what it is today. And the ‘Best of 4Ps B&M in 2012’ section was simply a class apart.
Director, Rohit Industries Pvt. Ltd.
With every issue of 4Ps B&M, I get fresh insights into the world of marketing and advertising. It not just keeps me aware of happenings in a dynamic marketplace but also is very entertaining. The designs are very creative too!
Director, Avenir
Some of my favourite cover stories of 4Ps B&M have been: iNET, Traffic Jam, India’s funniest ads in 2012 and the most powerful political advertisements. I must say I am a big fan of the magazine. My best wishes to the editorial team.
Director, Cranfield School of Management
Having followed the magazine for over a year now, I can admit that I simply love its contents. Although the print editions aren’t available in this part of the world, but I do read the magazine’s website to keep myself updated with its latest issues.
CEO, Moving Trumpet Communications
4Ps B&M differentiates itself in a cluttered market. It gives the readers so many international articles with insights from so many successful personalities. The analytical approach that is adopted by the writers in all the articles makes it stand apart in the world of business and marketing publication. The magazine is a perfect blend of quality and quantity. I wish 4Ps B&M all the success in future.
Head – Marketing, Delhi Automotive Systems
The conceptualisation of the entire magazine by the team issue after issue, and the mind-boggling issues one after another is such a fantastic sight. My favourite sections are Rendezvous and First Cut. Contemporary commentaries that appear in Big Idea are also insightful. Maybe the section(s) on advertising can be made bigger, with more in-depth interviews of the heads of creative agencies in India.
Director, Brandeur Communications
The articles in 4Ps B&M are well-researched and highly informative. The magazine gives a comprehensive view of the latest strategies adopted by several well known brands around the world in the world of branding and marketing. One of the issues which had the cover ‘Most Valuable Brands 2012’ was provided a great deal of information to readers. This magazine’s quality is unmatched.
Area Manager, Retail Banking, Axis Bank
What the editorial team of 4Ps B&M brings out issue after issue is admirable to say the least. It wouldn’t be an exaggeration if I say that the magazine has a world class content, with great quality of informative articles. The fresh content that the magazine comes up on a monthly basis are insightful. The interviews of international CMOs and professors add to the great impact.
Director, Norex Flavours Pvt. Ltd.
The last issue of 4Ps B&M provided a good glimpse of the best stories that were ran in the magazine during 2012. Being a regular follower of the magazine, I had read most of these stories. But the packaging was very different this time.
CEO & Founder, ODigMa
The cover story featuring the funniest Indian ads was very enjoyable. The interviews that were a part of the story were very relevant and totally complemented the story. I pray that you continue the good work in 2013 and beyond.
Deputy Manager, HDFC Bank
4Ps B&M brings out such good stories from the world of marketing and advertising. To mention your last issue, I liked the fact that you actually gave to your readers the best stories of 2012 in your last issue. Cheers!
MI Analyst, Steria India Ltd.
I like the First Cut and the Ad-Ranking sections. These allow me to read about and understand the fine details that go into the conceptualisation and making of ads. 4Ps B&M is a must for ad-lovers and ad-makers alike.
Inspiring editorial
I am an MBA student. The editorial written by Rajita Chaudhuri, Chief Consulting Editor of 4Ps B&M titled, ‘Chained to succeed’ was a wonderful read. It has inspired me and has shown me how to move ahead in life. Thanks.
Vikash Kuma
Patna +9198524599XX
Motivating!
‘Bootstrap your way to success’ was really a very motivating editorial, especially for someone like me who dreams of becoming an entrepreneur. Hats off to the people whose examples you have quoted. Thank you for the article.
Ghanshyam Singh Pathania
Punjab +9198780531XX
Amazing Piece
‘Bootstrap your way to success!’ that appeared in 4Ps B&M’s editorial section was really a motivational and inspirational read for the young generation, especially folks like me who want to put their thoughts to work or start a new business but have to live by constraints. It was an amazing piece. Keep writing and keep inspiring.
Kavan Mehta
Gujarat +9184604480XX
Encouraged to start a business
‘Bootstrap your way to success!’ – I absolutely loved this editorial by The Chief Consulting Editor because it motivated me and has encouraged me to go ahead with my business idea of working on an organic and health juice retail chain in Gujarat. Thank you once again.
Umang Thakkar
Gujarat +91 87350066XX
Engrossing
The January issue of 4Ps is really engrossing. It takes you through the best of 4Ps including stories titled “Badmaash Company”, “Traffic Jam” and the story on minimalism. The cover story in the issue on ‘Humorous advertisements in 2012’ deserves a special mention. It is a unique article that gives readers a lot to learn from. The critical and analytical viewpoints given in the piece are amazing. The magazine outshines its contemporaries in terms of content, quality and the standards of journalism. I am an avid reader of 4Ps B&M and am so looking forward to its February 2013 issue.
Prateek Channa
Gurgaon +919767 534XX
Hats off!
The articles carried in 4Ps B&M are always relevant. I keep myself updated with the latest marketing and business trends by reading 4Ps B&M. I have noticed that issue after issue, the editorial team at the magazine manages to come up with brilliant ideas that are moulded into stories. I want to pin point two articles here – the cover story of November 2012 issue that was on political advertisement, and the cover story on ‘Humorous advertisements in 2012’ in the January 2013 issue. Hats off.
Lucky Arora
Delhi +9198997771XX
Global perspective
Although I love all the stories of 4Ps B&M, my favourites have always been the columns written by faculty members of top B-schools around the world. These are global perspectives from the world of marketing and advertisement that readers in India don’t get from other publications. 4Ps B&M is my favourite magazine.
Ujjwal Gupta
Roorkee +9198975538XX
