Tag: International
Are Marketing leaders digging their own graves?
For over twenty years now the marketing profession has been predicting its own demise. What’s the reason behind this strange behaviour?
International Curry
Some international campaigns succeed in creating momentously historic landmarks in the global advertising playfield. 4Ps B&M brings to you a review of one such...
International Curry
Some international campaigns succeed in creating momentously historic landmarks in the global advertising playfield. 4Ps B&M brings to you a review of one such...
MVBs… the genesis!
ICMR and 4Ps B&M present their signature annual ranking of the 100 most valuable brands in india. from an initial list of 40,000 brands...
LOOKING AT the larger PICTURE
Rajiv Vij (CEO & MD, Carzonrent) on his long- term approach driven by strong principles
Advantage point in the war for talent
Rachele Focardi (SVP, Employer Branding & Talent Strategy, APAC, Universum) on winning the war for talent in India and around the world
