Tag: organisational
Marketing and Employer Branding
Relation between marketing and employer brand is symbiotic – each feeds off the other, to create a holistic brand ecosystem, says Yateesh Srivastava (CMO...
It’s about Nuts and bolts of execution
Samuel B. B. Bacharach (McKelvey-Grant Professor, Organisational Behaviour, Cornell University) tells Syed Zafar Mehdi that leadership is not about having a vision, but about...
