EVOLUTION OF THE BRAND
Draping elegant expressions of Indian cultural heritage, Kalamandir has placed traditional silk and handloom sarees in the forefront of Indian contemporary fashion. Its cornerstone was laid by Mr. Chalavadi Naga Kanaka Durga Prasad, Founder, Chairman and Managing Director and Ms. Chalavadi Jhansi Rani, Promoter, in 2005 with a modest 2,000 sq. ft. retail outlet in Ameerpet, Hyderabad.
As a helping hand of the company, Kalamandir Foundation works closely with the society to build an enriching tomorrow for thousands of lives. With its social welfare programs such as Save Life on Earth, Give Birth to Plant, and Healthy Heart Cyclothon, to name a few, the foundation works as a responsible corporate citizen.
MAGIC PULSE
Celebrating vivacious patterns of the tradition of silk, Kalamandir has emerged as a champion of Indian ethnic wear. Its iconic silk apparel range contributes to the crafting and weaving of dresses for every Indian woman. Designed with vibrant colours, innovative prints, inspirational brocades, and skillful beads, Kalamandir’s sarees bear the distinct mark of Indian culture. The company has crowned its successful saga with various awards, namely Regional Fashion Retailer of the Year, South, Retailer of the Year and Master Brand Award.
SUCCESS ROUTE
With diverse product portfolio, Kalamandir has designed a strong yet magnificent identity in the minds of its patrons. With a coveted collection, the company serves elaborately designed, embroidered and woven sarees, backed by its dedication and creativity. Apart from sarees, the company has also expanded its product line to Indian ethnic wear, western casuals, formals, and gold and silver jewellery. With a wide network of 15 outlets, the company has extensive reach in the southern parts of the country.
COMMUNICATION CONNECT
As an ultimate ‘Symbol of South’, Kalamandir beautifully caters to the evolving aspirations of its patrons. Participating in various social contests such as My First Saree Experience, Rang De Rangoli and Best Wedding Moments, it builds a strong connect with its customers. It also conducts yearly beauty pageant contests such as Miss Twin City, Miss Hyderabad and Miss Secunderabad to enhance its brand recall value.
FUTURE ASPIRATIONS
Kalamandir’s exotic collection, crafted with absolute brilliance, is aimed at taking the brand to the soaring heights. Keeping a traditional touch intact in the Indian clothing industry, the company aspires to grow by catering to the clothing fantasies of its patrons innovatively. After making a mark in the southern part of the country, Kalamandir strives to leave an unparalleled impression with its pan-India presence.
