EVOLUTION OF THE BRAND
With vast opportunities unbounded by sustainable and renewable energy sources, green has become synonymous with future. The men who are ardently working to materialise this goal are Mr. Arun Kumer Chakroborty, Chairman, and Mr. Saibal Kumar Hazra, Managing Director, NVD Solar Limited. Since its inception in 2003 in Kolkata, the company is actively engaged in manufacturing solar energy products, such as home lighting systems, solar cookers and solar inverters, to name a few. Keeping an eye on the developmental activities, the group fulfils its corporate social responsibility through its wide range of products. Its pristine ‘Green Shop’ concept is India’s first retail platform for beging renewable energy products exclusively.
MAGIC PULSE
With innovations at its fore, NVD has given a new shape, design and technology to traditional products, such as Solar Home Lighting Systems and Solar Street Lighting Systems. Increasing the efficiency and reducing the cost in every product, the company stirs the market with its new and better product line. To remain ahead of competition, it maintains a state-of-the-art facility and world-class technology to manufacture top-of-the line products.
SUCCESS ROUTE
Adding value to the solar industry, NVD Solar has travelled a long way with the help of its remarkable product knowledge. Strengthening its distribution network at every opportunity, today NVD not only manufactures products, but also deals with their marketing. Gaining experience and expertise, both in terms of market and technology, this leader of solar technology entered into a partnership with Renesas, a joint venture of Hitachi, Mitsubishi and NEC, for technological support in 2006.
With its excellent after-sales service and huge network of over 15,000 agents, besides a traditional chain of distributors, dealers and retailers, the company is etching its mark on a pan-India basis.
Furthermore, to stimulate its sales, the company has come up with financing and reverse financing options, whereby prospective customers and consumers can invest as per their convenience. Counted amongst top few solar product manufacturing companies in India, NVD has recently ventured into Japan and Bangladesh. With its operations facility in Tokyo, the firm is all set for an association with Japan Bangladesh Development Authority.
COMMUNICATION CONNECT
NVD emerges as a market leader when it comes to connecting with its patrons. By opting for innovative branding and promotional strategies, it has successfully penetrated all territories, right from small towns to metros. Crossing the boundaries, it is the first solar Indian company to have an international presence.
Besides, championing the spheres of print, electronic and outdoor media, NVD reaches its target audience by sponsoring sports entities, such as Mohun Bagan Atheletics Club and Bhowanipur Football Club. It has also sponsored various football teams outside the territory of Bengal, including Churchill Brothers and IFA Premier Division League 2012-13, besides supporting the referees of All India Football Federation. In addition, NVD Solar promotes various dance, drama and singing events throughout the year.
FUTURE ASPIRATIONS
In the near future, NVD Solar is all set to manufacture solar modules at Baradhisa and Jalpaiguri in collaboration with Italian Echo Progoti. With its foray into the market of Bangladesh, NVD is all set to etch its mark on the global horizon. In a short span of time, it is looking forward to capture the solar markets of Asia, and later, would like to spread its wings to other territories as well.
POWER OF THE BRAND
“As a market champion, we have firmly established our position as an innovator in the solar industry. It’s not just business that drives us, instead the satisfaction earned by our customers is something we have always strived for. Walking cautiously on the path of development, we hold on passionately to our mission of lighting up every home.”
