Letters to the editor

Great Package
The last issue of 4Ps B&M was a great package along with the supplement TechNext. The cover story on stem cell and its immense potential was really very well written, showing the phenomenal growth of medical science in the last few years. The interview of Pradeep Bakshi, MD, air conditioning division, Voltas was also very interesting.

I like the way you graphically present factual information. The cover stories are quite engaging and interesting along with other stories in the magazine. I am sure 4Ps B&M is a valuable read for students and professionals.

Despite an irregular access to the print version of the magazine, I have been following your publication house for more than an year now. Cover stories deserve a special mention along with interesting covers for every issue. Good job done!

My favourite section in the magazine is Big Idea and I desperately wait to catch up with every upcoming issue of 4Ps B&M magazine. In the back of the book section also, I find Brand Quiz very challenging and intellectual. Keep doing the great work.

I would say you should be proud of what you have been doing for long now. Enlightening editorials, a package completely power packed with information and some out of the box facts. The industry stories under Marketers@War are always loaded with figures. I particularly enjoyed the story on the smartphone war as it nicely described how each competitor is preparing its own dish for the consumer.

I always enjoy reading your Ad Rankings section because it offers a new perspective to ads that many a time go unnoticed during our flipping of channels. Also, a special mention for the First Cut section which goes into deeper analysis of the ads and turns up with something interesting in every piece. I believe no one in the market analyzes the ads much better than 4Ps Business & Marketing magazine. Keep it up!

I have been a fan of all the magazines from the house of Daily Indian Media. Diverse issues are undertaken in segregated magazines like B&E and TSI. But for me, 4Ps B&M is the one magazine I always look out for every time I collect my reading material for the month. I believe it is conceptualised pretty well and that’s why holds a niche in the market. Super effort overall.

The cover story on the Neuro marketing was something I had been expecting from you for long. And you did it exactly the way you do it in your style. It was a complete pool of something that an avid reader like me loves to flip through in every issue. Do keep coming up with such mind boggling ideas and articles in your upcoming endeavours. All the best!

What I have realised over a period of two years of my readership is a good mix of light and intensely informative stories. I thoroughly enjoy reading the Rendezvous section as its unfolds both personal and professional life of top managers.

International columns by eminent persons guide myriad who want to explore in their respective areas of interest. Kudos to the team for maintaining the class. It wouldn’t be an exaggeration if I say world class content, highly professional quality.

I got the opportunity to go through 4Ps B&M a few months back and since then it has been a regular reading affair. Not be missed out sections include Marketers@War and CMO Speak as they are educative too.

Creative, insightful, informative and qualitative are the titles I can give to 4Ps Business & Marketing magazine. I have recently gone through your issue on 4Cs and as usual it was highly-captivating and uber-informative.

Knowledgeable
I am a person who is always crazy about brands, their marketing initiatives and how they all are competing for their share of market pie. 4Ps B&M has been a journal that offers knowledgeable facts over both luxury and mass serving brands at the same time. Sectors like auto and telecom are nicely covered in most of the issues along with some mind boggling stories on experiential tourism and cruise marketing. I don’t understand why there has been a complete washout of the stories from the FMCG sector and retail. If anyone from the editorial team does read this message, please don’t ignore my request. [Ed: We hear you]

Sanjay Kanti
Guwahati +9198648198XX

Reader’s treat
I like the way you present numbers to us in the form of charts and tables. Even if a reader is not interested in going through the story, the interesting graphical presentation is able to attract a lot of attention in many articles. I would say flipping through 4Ps Business & Marketing magazine is a reader’s treat.

Karn Singh Gurgaon +9192134012XX

Brilliant approach
Although in every issue, I get to see product details in the Product Launches section, I have never witnessed a gadget review section. Your approach in the magazine is just brilliant and I would also like to see the same approach in analysing the pros and cons of gadgets – also as your POV matters a lot to me. Overall, you are doing a wonderful job.

Karthik Battaram
Hyderabad +9199481905XX

Power packed
4Ps Business & Marketing is a monthly power package that always comes fully loaded with some exciting interviews of corporate heads. Authors at the editorial team keep an a perfect bird’s eye view of latest happenings in the business culture and dig in deeper to get the relevant information for readers.

Dimpy Popli
Navi Mumbai +9197691965XX

Thought provoking
It’s a great medium to keep oneself abreast with the marketing and branding world. Since the time I started following 4Ps B&M, it has grown phenomenally, both in terms of content & design. The stories packed in every issue are thought provoking and carry an analytical approach.

Garima Mittal
Delhi +9198914298XX

Quality effort
In every issue, 4Ps Business & Marketing presents a global perspective through some nicely written international columns. The interviews from top executives, corporate honchos and eminent personalities make one a die-hard reader of the magazine. Hats off to the 4Ps B&M team who, I am sure, burns the midnight oil to produce such a quality magazine.

Sanjo Samuel
New Delhi +9198711918XX

Analytical
I have been following 4Ps B&M for quite sometime now and I must admit that the analytical element of the magazine makes you stick to it in every issue. Right from the front to the back of the book, it’s a journal that should be followed by each and everyone out there. Keep it up!

Prashant Kumar
Jalandhar +9198154832XX