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Cover Story

“It’s easier to resurrect old brands than create new ones”

Cover Story

“Living brands can learn much from zombie brands”

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“A ‘failed brand’ is like a Dead Brand Walking!”

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“Most firms kill brands when they don’t need to”

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International Curry

Interview

“Once-loved brands do retain some level of value”

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“Brand buyers must study what killed a dead brand”

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Marketers, meet the Zombies. Zombies, meet the marketers. Now get along.

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