CAN ADVERTISING REALLY PROMOTE GENDER SENSITISATION?
The Indian Chapter of the International Advertising Association (IAA) has recently launched a gender sensitisation initiative to fundamentally change the societal attitude towards women....
What next? an insurance policy for our ancestors dead & gone?
Max Bupa is not making profits. but its innovations indicate a method in its madness. 1 policy, 5 generations – that’s innovation. a new...
International Curry
Some international campaigns succeed in creating momentously historic landmarks in the global advertising playfield. 4Ps B&M brings to you a review of one such...
They came, we saw and everybody reviewed!
An ad is a product of painstaking craftsmanship. Various elements, ranging from positioning of the product, clarity of the idea behind the product to...
The Idiot Box
There are ads, and then there are those 10 that have personified the concept of how branding can be made to work for the...
“Humour in the message helps consumers connect to Fevicol”
Coming up with innovative and humorous ad campaigns year after year is not an easy job. But ogilvy & Mather has been doing just...
“We will offer more specialised fevicol variants”
Fevicol is now part of the public consciousness but is not sitting on its laurels. The brand is ready for the future and will...
Over 50 years of sticky success
Not all products become generic to the product category. Fevicol’s 50-plus years of single-handed dominance of the white glue market in India is a...
Guess who’s the INDIAN MARKETER’S NEWEST CHALLENGE? THE ALPHA PUP!
4Ps B&M examines the challenges & opportunities that these little dynamites offer to the communication pundits and checks out whether they are on the...
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Inventing ‘Backvertising’
While advertisers are reaching out to the consumers to...
The Power of...
This is the time for Indian brands to step...
