International Curry
Some international campaigns succeed in creating momentously historic landmarks in the global advertising playfield. 4Ps B&M brings to you a review of one such...
They came, we saw and everybody reviewed!
An ad is a product of painstaking craftsmanship. Various elements, ranging from positioning of the product, clarity of the idea behind the product to...
International Curry
Some international campaigns succeed in creating momentously historic landmarks in the global advertising playfield. 4Ps B&M brings to you a review of one such...
Guess who’s the INDIAN MARKETER’S NEWEST CHALLENGE? THE ALPHA PUP!
4Ps B&M examines the challenges & opportunities that these little dynamites offer to the communication pundits and checks out whether they are on the...
CAN ADVERTISING REALLY PROMOTE GENDER SENSITISATION?
The Indian Chapter of the International Advertising Association (IAA) has recently launched a gender sensitisation initiative to fundamentally change the societal attitude towards women....
They came, we saw and everybody reviewed!
An ad is a product of painstaking craftsmanship. Various elements, ranging from positioning of the product, clarity of the idea behind the product to...
THE TOP TV COMMERCIALS FOR THE FORTNIGHT
The Idiot Box
There are ads, and then there are those 10 that have personified the concept of how branding can be made to work...
AFTER BOLLY STARS, NOW BOLLY-JINGLES WOO CONSUMERS!
Monojit Lahiri wonders who is exploiting whom in the high-stakes game of winning customers & selling brands – Adbiz or Tinsel town?
Do Whacky Named Ad-Shops Score Over Others?
4Ps B&M investigates the growing list of OMG, new-age agency names that could prompt the conservative, old school types, to reach for their smelling...
The Idiot Box
There are ads, and then there are those 10 that have personified the concept of how branding can be made to work for the...
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