Over 50 years of sticky success
Not all products become generic to the product category. Fevicol’s 50-plus years of single-handed dominance of the white glue market in India is a...
What next? an insurance policy for our ancestors dead & gone?
Max Bupa is not making profits. but its innovations indicate a method in its madness. 1 policy, 5 generations – that’s innovation. a new...
International Curry
Some international campaigns succeed in creating momentously historic landmarks in the global advertising playfield. 4Ps B&M brings to you a review of one such...
“We will offer more specialised fevicol variants”
Fevicol is now part of the public consciousness but is not sitting on its laurels. The brand is ready for the future and will...
Guess who’s the INDIAN MARKETER’S NEWEST CHALLENGE? THE ALPHA PUP!
4Ps B&M examines the challenges & opportunities that these little dynamites offer to the communication pundits and checks out whether they are on the...
THE TOP TV COMMERCIALS FOR THE FORTNIGHT
The Idiot Box
There are ads, and then there are those 10 that have personified the concept of how branding can be made to work...
They came, We saw and Everybody Reviewed!
An ad is a product of painstaking craftsmanship. Various elements, ranging from positioning of the product, clarity of the idea behind the product to...
They came, we saw and everybody reviewed!
An ad is a product of painstaking craftsmanship. Various elements, ranging from positioning of the product, clarity of the idea behind the product to...
International Curry
Some international campaigns succeed in creating momentously historic landmarks in the global advertising playfield. 4Ps B&M brings to you a review of one such...
“The advent of digital media is revolutionising creativity”
William Timothy Love, Vice-Chairman of the Omnicom Group, feels that it’s a wonderful time to be in the business of advertising and reap profits
Daily Indian Stories
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