Thursday, July 23, 2026

They came, We saw and Everybody Reviewed!

An ad is a product of painstaking craftsmanship. Various elements, ranging from positioning of the product, clarity of the idea behind the product to...

International Curry

Some international campaigns succeed in creating momentously historic landmarks in the global advertising playfield. 4Ps B&M brings to you a review of one such...

What next? an insurance policy for our ancestors dead & gone?

Max Bupa is not making profits. but its innovations indicate a method in its madness. 1 policy, 5 generations – that’s innovation. a new...

They came, we saw and everybody reviewed!

An ad is a product of painstaking craftsmanship. Various elements, ranging from positioning of the product, clarity of the idea behind the product to...

The Idiot Box

There are ads, and then there are those 10 that have personified the concept of how branding can be made to work for the...

THE TOP TV COMMERCIALS FOR THE FORTNIGHT

The Idiot Box There are ads, and then there are those 10 that have personified the concept of how branding can be made to work...

The Idiot Box

There are ads, and then there are those 10 that have personified the concept of how branding can be made to work for the...

It’s no badi badi batein! if sab kuch bikta hai, so...

Supercharged by the rise of the online buyer, OLX has invested much into TVCs in the past two years. besides lightening moods, its ads...

Do Whacky Named Ad-Shops Score Over Others?

4Ps B&M investigates the growing list of OMG, new-age agency names that could prompt the conservative, old school types, to reach for their smelling...

They came, we saw and everybody reviewed!

An ad is a product of painstaking craftsmanship. Various elements, ranging from positioning of the product, clarity of the idea behind the product to...

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Inventing ‘Backvertising’

While advertisers are reaching out to the consumers to...

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This is the time for Indian brands to step...